Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*


*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.


Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Massage into wet hair and scalp. Rinse. Follow with be curly™ conditioner or intensive detangling masque.

Ingredients: Aqueous (Water\Aqua\Eau) Extract\Extrait Aqueux:Aloe Barbadensis Leaf, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Babassuamidopropyl Betaine, Glycol Distearate, Galactoarabinan, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Palmamidopropyl Trimonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Dehydroxanthan Gum, Glycerin, Polysorbate 20, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Alcohol Denat., Maltodextrin, Fragrance (Parfum), Limonene, Linalool, Citral, Eugenol, Geraniol, Sodium Chloride, Citric Acid, Sodium Gluconate, Potassium Sorbate, Phenoxyethanol, Benzoic Acid <ILN40433>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

100% post-consumer HDPE bottle. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.