be curly™ shampoo
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
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DETAILS
be curly™ shampoo
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
Massage into wet hair and scalp. Rinse. Follow with be curly™ conditioner or intensive detangling masque.
INGREDIENTS
Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Babassuamidopropyl Betaine, Glycerin, Sodium Gluconate, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Aloe Barbadensis Leaf Juice, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Palmamidopropyl Trimonium Methosulfate, Maltodextrin, Citric Acid, Sodium Hydroxide, Polysorbate 20, Glycol Distearate, Galactoarabinan, Dehydroxanthan Gum, Sodium Chloride, Alcohol Denat., Fragrance (Parfum), Limonene, Geraniol, Linalool, Citronellol, Citral, Eugenol, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid <ILN50267>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
More than 80% of our HDPE bottles are a minimum of 80% PCR resin*
*Based on FY22 production volume shipped to distribution facilities. Please recycle.
*Based on FY22 production volume shipped to distribution facilities. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Our primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.
DETAILS
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
Massage into wet hair and scalp. Rinse. Follow with be curly™ conditioner or intensive detangling masque.
INGREDIENTS
Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Babassuamidopropyl Betaine, Glycerin, Sodium Gluconate, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Aloe Barbadensis Leaf Juice, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Palmamidopropyl Trimonium Methosulfate, Maltodextrin, Citric Acid, Sodium Hydroxide, Polysorbate 20, Glycol Distearate, Galactoarabinan, Dehydroxanthan Gum, Sodium Chloride, Alcohol Denat., Fragrance (Parfum), Limonene, Geraniol, Linalool, Citronellol, Citral, Eugenol, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid <ILN50267>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
More than 80% of our HDPE bottles are a minimum of 80% PCR resin*
*Based on FY22 production volume shipped to distribution facilities. Please recycle.
*Based on FY22 production volume shipped to distribution facilities. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Our primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.
pairs well with
Before: Unwashed hair.
After: Results with be curly™ shampoo, conditioner, style prep™ and curl enhancer. Blow dried with diffuser attachment.
LIVING AVEDA BLOG | NOVEMBER 8, 2018
Why you need
to try Aveda's
curl care products
Give your curls, waves, and coils
the intensity they were born for
the intensity they were born for
STYLE WITH
BE CURLY™
94% naturally derived*
1: Control frizz with style-prep™
2: Intensify your curls with curl enhancer
3: Hold your curls all day long with curl enhancing hair spray
*From plants, non-petroleum minerals or water.
- Ask & Answer