By entering my email and clicking “Submit”, I agree to hear from Aveda, and If I am a California resident, I agree to the Notice of Financial Incentive. To learn more, view our Privacy Policy.
To view Terms and Conditions of WELCOME discount offer, click here.
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine. • Use with be curly™ conditioner • Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave • A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre. • Litres cost 20% less per ounce* • Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine. • Use with be curly™ conditioner • Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave • A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre. • Litres cost 20% less per ounce* • Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.