Gently cleanse your waves or curls-and define them while taming frizz and increasing shine.
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

Save money and save plastic when you buy a liter.
• Liters cost 20% less per ounce*
• Liters use up to 28% less plastic*


*Due to buying one liter (33.8 oz) bottle versus the equivalent product in a standard-size bottle.


Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Massage into wet hair and scalp. Rinse. Follow with be curly™ conditioner or intensive detangling masque.

Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Babassuamidopropyl Betaine, Glycerin, Sodium Gluconate, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Aloe Barbadensis Leaf Juice, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Palmamidopropyl Trimonium Methosulfate, Maltodextrin, Citric Acid, Sodium Hydroxide, Polysorbate 20, Glycol Distearate, Galactoarabinan, Dehydroxanthan Gum, Sodium Chloride, Alcohol Denat., Fragrance (Parfum), Limonene, Geraniol, Linalool, Citronellol, Citral, Eugenol, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid <ILN50267>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

More than 80% of our HDPE bottles are a minimum of 80% PCR resin*
*Based on FY22 production volume shipped to distribution facilities. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Our primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.