Aveda is now
Leaping Bunny approved.
THE AVEDA MISSION
Plant infused.
Sustainability at heart.
be curly™ shampoo
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
Save 10% on refills + free shipping with Auto Replenishment
Earn $27.00
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DETAILS
be curly™ shampoo
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
Massage into wet hair and scalp. Rinse. Follow with be curly™ conditioner or intensive detangling masque.
INGREDIENTS
Ingredients: Aqueous (Water\Aqua\Eau) Extract\Extrait Aqueux:Aloe Barbadensis Leaf, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Babassuamidopropyl Betaine, Glycol Distearate, Galactoarabinan, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Palmamidopropyl Trimonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Dehydroxanthan Gum, Glycerin, Polysorbate 20, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Alcohol Denat., Maltodextrin, Fragrance (Parfum), Limonene, Linalool, Citral, Eugenol, Geraniol, Sodium Chloride, Citric Acid, Sodium Gluconate, Potassium Sorbate, Phenoxyethanol, Benzoic Acid <ILN40433>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
100% post-consumer HDPE bottle. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
Massage into wet hair and scalp. Rinse. Follow with be curly™ conditioner or intensive detangling masque.
INGREDIENTS
Ingredients: Aqueous (Water\Aqua\Eau) Extract\Extrait Aqueux:Aloe Barbadensis Leaf, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Babassuamidopropyl Betaine, Glycol Distearate, Galactoarabinan, Hydrolyzed Wheat Protein, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Palmamidopropyl Trimonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Dehydroxanthan Gum, Glycerin, Polysorbate 20, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Alcohol Denat., Maltodextrin, Fragrance (Parfum), Limonene, Linalool, Citral, Eugenol, Geraniol, Sodium Chloride, Citric Acid, Sodium Gluconate, Potassium Sorbate, Phenoxyethanol, Benzoic Acid <ILN40433>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
100% post-consumer HDPE bottle. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
pairs well with
Before: Unwashed hair.
After: Results with be curly™ shampoo, conditioner, style prep™ and curl enhancer. Blow dried with diffuser attachment.
LIVING AVEDA BLOG | NOVEMBER 8, 2018
WHY YOU NEED
TO TRY AVEDA'S
CURL CARE PRODUCTS
GIVE YOUR CURLS, WAVES AND COILS
THE INTENSITY THEY WERE BORN FOR
STYLE WITH
BE CURLY™
94% naturally derived*
1: Control frizz with style-prep™
2: Intensify your curls with curl enhancer
3: Hold your curls all day long with curl enhancing hair spray
*From plants, non-petroleum minerals or water.
- Ask & Answer