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Shop new hair care products

New in hair care

Explore our latest launches and exciting innovations for hair and scalp.

Shop new hair care products

New in hair care

Explore our latest launches
and exciting innovations
for hair and scalp.

AWARD WINNER

invati ultra advanced™ exfoliating shampoo – light

(1797)

Gently exfoliates and purifies the follicles. For fine to medium thinning hair.
$39.00
1.7 fl oz / 50 ml - travel size
6.7 fl oz / 200 ml
33.8 fl oz / 1 liter
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NEW

invati ultra advanced™ exfoliating shampoo – rich

(205)

Gently exfoliates and purifies the follicles. For medium to thick thinning hair.
$39.00
1.7 fl oz / 50 ml - travel size
6.7 fl oz / 200 ml
33.8 fl oz / 1 liter
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NEW

invati ultra advanced™ thickening conditioner – light

(1751)

Nourishes, strengthens and instantly thickens fine to medium thinning hair.
$47.00
1.3 fl oz / 40 ml - travel size
6.7 fl oz / 200 ml
33.8 fl oz / 1 liter
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NEW invati ultra advanced™

Get thicker,
fuller-looking hair

SHOP NOW

NEW invati ultra advanced™

Get thicker,

fuller-looking hair

SHOP NOW
NEW

invati ultra advanced™ thickening conditioner – rich

(191)

Nourishes, strengthens and instantly thickens medium to thick thinning hair.
$47.00
1.3 fl oz / 40 ml - travel size
6.7 fl oz / 200 ml
33.8 fl oz / 1 liter
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AWARD WINNER

invati ultra advanced™ revitalizing scalp serum

(1800)

Creates a healthy follicle environment to support healthy-looking hair and helps lift hair at the root.
$72.00
1.0 fl oz / 30 ml - travel size
5.0 fl oz / 150 ml
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AWARD WINNER

invati ultra advanced™ fortifying leave-in treatment

(1901)

Strengthens and detangles fragile, thinning hair to help reduce breakage.
$47.00
0.85 fl oz / 25ml - travel size
3.4 fl oz / 100 ml
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AWARD WINNER

invati ultra advanced™ thickening foam

(1749)

Instantly thickens hair, reduces frizz and adds flexible hold.
$39.00
1.5 fl oz / 45 ml - travel size
5.0 fl oz / 150 ml
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NEW

invati ultra advanced™ light system

(2)

4-step system for fine to medium thinning hair featuring our breakthrough follicle vitality complex.

$184.00

set

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NEW

invati ultra advanced™ rich system

(0)

4-step system for medium to thick thinning hair featuring our breakthrough follicle vitality complex.

$184.00

set

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NEW

be curly advanced™ shampoo

(201)

Cleanses, moisturizes and removes product build-up for curls, coils and waves.

$36.00

8.3 fl oz / 250 ml

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High performance & naturally derived

Cruelty-free

100% vegan

Plant-powered

LEARN MORE

High performance & naturally derived

Cruelty-free

100% vegan

Plant-powered

LEARN MORE
NEW

be curly advanced™ conditioner

(207)

Moisturizes, detangles and protects curls, coils and waves from humidity.

$41.00

8.3 fl oz / 250 ml

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AWARD WINNER

be curly advanced™ co-wash

(192)

Conditions and gently cleanses curls and coils between wash days without stripping.

$50.00

11.8 fl oz / 350 ml

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NEW

be curly advanced™ curl perfecting primer

(204)

Preps curls, coils and waves for styling products and protects hair from the drying effects of the sun.

$41.00

6.7 fl oz / 200 ml

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NEW

be curly advanced™ intensive curl perfecting masque

(202)

Smooths, deeply conditions and adds shine to curls, coils and waves.
$65.00
6.7 fl oz / 200 ml
.85 fl oz / 25 ml - travel size
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AWARD WINNER

be curly advanced™ curl enhancer cream

(1186)

Protects curls and waves from frizz in high humidity, hydrates and adds shine.
$36.00
1.4 fl oz / 40 ml - travel size
6.7 fl oz / 200 ml
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AWARD WINNER

be curly advanced™ coil definer gel

(171)

Protects coils and tight curls from frizz in high humidity, defines and adds shine.

$36.00

8.8 fl oz / 250 ml

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AWARD WINNER

botanical repair™ bond-building flash treatment

(201)

In-shower rinse strengthens, smooths and adds shine in 10 seconds.

$56.00

5 fl oz / 150 ml

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color control light shampoo

(220)

Plant-powered shampoo protects color for up to 8 weeks^*. Ideal for fine to medium hair types.

^*Ex vivo testing on tresses washed 24 times.
$32.00
1.7 oz /50 ml - travel size
6.7 fl oz / 200 ml
33.8 fl oz / 1 liter
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color control rich shampoo

(664)

Plant-powered shampoo protects color for up to 8 weeks^*. Ideal for medium to thick hair types.

^*Ex vivo testing on tresses washed 24 times.
$32.00
1.7 oz /50 ml - travel size
6.7 fl oz / 200 ml
33.8 fl oz / 1 liter
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color control leave-in treatment: light

(146)

Leave-in color protection up to 12 weeks^*. Ideal for fine to medium hair types.
^*Ex vivo testing. Hair washed with non-conditioning shampoo and leave-in treatment 36 times vs untreated hair.
$36.00
1 fl oz/30 ml - travel size
5 fl oz/150 ml
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color control leave-in treatment: rich

(108)

Leave-in color protection up to 12 weeks^*. Ideal for medium to thick hair types.

^*Ex vivo testing. Hair washed with non-conditioning shampoo and leave-in treatment 36 times vs untreated hair
$36.00
.85 fl oz/25 ml - travel size
3.4 fl oz/100 ml
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nutriplenish™ replenishing overnight serum

(218)

Overnight hair treatment increases hydration by 2x in one night.^*
^*Laboratory testing on tresses

$56.00

3.4 oz/100 ml

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botanical repair™ bond-building styling creme

(198)

Creates hold, repairs hair and builds bonds while styling.
$38.00
5 fl oz/150 ml
1.4 fl oz/40 ml - travel size
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Get to the root of visibly healthier hair

Over 4 million possible combinations, our tool combines powerful data and logic to give you: personalized hair profile, customized product routines, all in under 5 minutes.

TAKE THE HAIR QUIZ

Customize your hair care - take Aveda's Hair Quiz

Get to the root of visibly healthier hair

Over 4 million possible combinations, our tool combines powerful data and logic to give you: personalized hair profile, customized product routines, all in under 5 minutes.

TAKE THE HAIR QUIZ

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