Summer's in the bag

Pick your 4-piece travel
set when you spend $80+.

Plus, for an extra $10, get our limited edition mini tote.

*No code required. Select your set at checkout.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Discover bestsellers

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced

Frizz protection, hydration,
strength and more

Find it all in newly perfected, 93%+ naturally derived* curl and coil care.

*Be curly advanced™ franchise is 93%+ naturally derived per the ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Shop NEW be curly advanced

Shop by curly hair type

Discover the right products for your
curly, coily and wavy hair.

Now trending
NEW be curly advanced

Shop Antonia's curly hair essentials

NEW be curly advanced

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care for real life.

See the difference with
be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced co-wash, intensive curl perfecting masque, curl perfecting primer, and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced shampoo, intensive curl perfecting masque, curl perfecting primer, curl enhancer cream and coil definer gel.

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced™ 
coil definer gel and curl
enhancer cream

72-hour frizz protection
in high humidity*

Plant-perfected stylers for curls, coils and waves.

*Ex-vivo testing on tresses.

Shop Father's Day Gifts

FATHER'S DAY IS JUNE 16

PLANT-POWERED
GIFTS FOR
YOUR HERO

High-performance scalp
and style solutions fit
for super-dads.

Shop body, skin and hair

Discover 100% vegan products
for whole body care.

Best for your unique hair type


100% vegan products designed to enhance your hair's natural beauty.

Trending runway
hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Find a salon to book your next hair color service

Hair Color as
limitless as you

Infinite color possibilities. Expert
artisty. Always 100% vegan.
Join Aveda+ rewards program

Get points for
every product
purchase.

Personalized Services & Tools


More services, virtual consultations and tools to deliver the personalized products and regimen for you.


VIEW ALL SERVICES

Plant-powered hair care
rooted in nature