NEW nutriplenish
overnight serum

Wake up to hair with
89% less frizz*

Replenishes dry strands while you sleep.
*Ex-vivo testing on frizz prone tresses.

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50% OFF

Create your travel kit for $20

Create your
travel kit
for $20

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

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95% say hair
feels instantly
Shop invati advanced for thicker, fuller-looking hair

invati advanced
3-step system

Reduce hair loss
by 53%.*
Shop botanical repair strengthening hair masques for damaged hair

botanical repair
strengthening masques

92% said their hair
looked healthier and
less damaged instantly.*

Shop body, skin and hair

Discover 100% vegan products
for whole body care.

Find a salon to book your next hair color service

Hair Color as
limitless as you

Infinite color possibilities. Expert
artisty. Always 100% vegan.
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*Based on a consumer study of nutriplenish™ light and deep shampoos, conditioners with leave-in conditioner (on 444 women in UK and Europe).