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Shop Botanical Repair™ Bond-Building Pre-Shampoo Treatment
NEW Botanical Repair™
Bond-Building
Pre-Shampoo Treatment
Repair rooted in nature
Powerful plant-powered
bond-building makes
ultra-stressed hair 3X stronger.*
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100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Discover bestsellers

BEST SELLER
rosemary mint purifying shampoo
Gentle shampoo clarifies hair.
EARN $21.00
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BEST SELLER
shampure™ nurturing shampoo
Gently cleanses.
EARN $21.00
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AWARD WINNER
be curly advanced™ curl enhancer cream
Protects curls and waves from frizz in high humidity, hydrates and adds shine.
EARN $36.00
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AWARD WINNER
invati ultra advanced™ exfoliating shampoo – light
Gently exfoliates and purifies the follicles. For fine to medium thinning hair.
EARN $39.00
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BEST SELLER
hand relief™ moisturizing creme
Intensely moisturizes for soft hands.
EARN $28.00
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BEST SELLER
nutriplenish™ leave-in conditioner
No rinse leave-in hydrates and replenishes hair for 72 hours.
EARN $47.00
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AWARD WINNER
invati ultra advanced™ thickening foam
Instantly thickens hair, reduces frizz and adds flexible hold.
EARN $39.00
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AWARD WINNER
invati ultra advanced™ revitalizing scalp serum
Creates a healthy follicle environment to support healthy-looking hair and helps lift hair at the root.
EARN $72.00
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BEST SELLER
botanical kinetics™ hydrating lotion
Hydrates for supple skin.
EARN $38.00
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BEST SELLER
botanical repair™ strengthening conditioner
Conditions and instantly detangles to help prevent breakage; strengthens and repairs.
EARN $47.00
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BEST SELLER
shampure™ nurturing shampoo
Gently cleanses.
EARN $21.00
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BEST SELLER
rosemary mint weightless conditioner
Lightweight conditioner adds body and shine.
EARN $23.00
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Today, on World Water Day, learn why clean water changes lives

Every drop counts
Today, on World Water Day, learn why clean water changes lives.
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be curly advanced™

Up to 2X more shine*

Curl and coil care, perfected by plants and co-created by textured hair experts and scientists.*

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*Ex-vivo testing on tresses treated with be curly advanced™ Curl Enhancer Cream or Coil Definer Gel vs unwashed hair.
Our favorite #GetCurlyWithMe looks
Shop for scalp solutions hydrating scalp & hair masque
NEW scalp solutions hydrating scalp
& hair masque
Hair care starts at the scalp
Soothe scalp dryness with moisture and replenish hair in a moment of self-care.
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Feel your scalp say
Ahhhh
Experience a rejuvenating & moisturizing professional scalp treatment exclusively at an Aveda salon. Get shinier, healthier looking hair after just 1 service.
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Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to
enhance your hair's natural beauty.
Find a salon to book your next hair color service

Hair Color as
limitless as you

Infinite color possibilities. Expert
artistry. Always 100% vegan.
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Join Aveda+ rewards program

Get points for
every product
purchase.

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Personalized Services & Tools


More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered performance

Unlock your hair's potential with a customized routine of highly naturally derived, vegan hair and scalp care products.

TAKE THE QUIZ

Plant-powered hair care rooted in nature

Leaping Bunny Approved
100% vegan, naturally derived high-performance formulas.

Pioneer in sustainability
95% of PET bottles and jars contain 100% Post-Consumer Recycled resin & more than 80% of our HDPE bottles are minimum of 80% PCR resin.

Care for people and planet
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.

*Laboratory testing on tresses v. non-conditioning shampoo.