2x points for a+ rewards members

A+ REWARDS
MEMBER DAYS

Don't miss your
chance to build
your points balance

Earn 2x points on all purchases. Ends 7/21.

Earn 3x points for new members

Not a member?

Triple points
are waiting
Join A+ Rewards by 7/21 and earn 3x the points on your first purchase.*
*One-time enrollment fee of $10

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

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Shop NEW be curly advanced

Shop by curly hair type

Discover the right products for your
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Shop the nutriplenish leave-in conditioner

nutriplenish™ leave-in conditioner

100% vegan hair nutrition
for up to 2X the shine*

Discover the plant-powered no-wash formula.

*Laboratory testing on tresses treated with Nutriplenish™ Leave-In Conditioner vs unwashed hair.

Shop body, skin and hair

Discover 100% vegan products
for whole body care.

Best for your unique hair type


100% vegan products designed to enhance your hair's natural beauty.

Trending runway
hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Find a salon to book your next hair color service

Hair Color as
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Infinite color possibilities. Expert
artisty. Always 100% vegan.
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every product
purchase.

Personalized Services & Tools


More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered hair care
rooted in nature

*Earn double points on every product purchase from July 11-21, 2024 at Aveda retail stores, aveda.com and participating Aveda salons/spas. Not valid with any other bonus or double points offer. To find a location, visit aveda.com/locations. Not available at Nordstrom locations. Offer not valid on prior purchases.