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Select products up to 50% off. Shop now.
NEW nutriplenish™
replenishing
overnight serum

Wake up to hair with
89% less frizz*

Replenishes dry strands while you sleep.
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*Ex-vivo testing on frizz prone tresses.

Discover bestsellers

BEST SELLER
rosemary mint purifying shampoo
gentle shampoo clarifies hair
Earn $21.00

  • 33.8 fl oz/1 litre $67.00

  • 1.7 fl oz/50 ml - travel size $11.00

  • 8.5 fl oz/250 ml $21.00

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botanical repair™ strengthening shampoo
gently cleanses, helps strengthen and repair
Earn $36.00

  • 1.7 fl oz/50 ml - travel size $13.00

  • 6.7 fl oz/200 ml $36.00

  • 33.8 fl oz/1 litre $145.00

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botanical repair™ strengthening conditioner
conditions and instantly detangles to help prevent breakage; strengthens and repairs
Earn $41.00

  • 1.4 fl oz/40 ml - travel size $13.00

  • 6.7 fl oz/200 ml $41.00

  • 33.8 fl oz/1 litre $165.00

Add to Bag
BEST SELLER
shampure™ nurturing shampoo
gently cleanses
Earn $21.00

  • 1.7 fl oz/50 ml - travel size $11.00

  • 33.8 fl oz/1 litre $67.00

  • 8.5 fl oz/250 ml $21.00

Add to Bag
BEST SELLER
be curly™ curl enhancer
styling cream defines natural waves and curls by fighting frizz
Earn $32.00

  • 6.7 fl oz/200 ml $32.00

  • 1.4 fl oz/40 ml - travel size $13.00

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invati advanced™ thickening conditioner
instantly thickens with fullness that lasts all day
Earn $41.00

  • 1.4 fl oz/40 ml - travel size $13.00

  • 33.8 fl oz/1 litre $165.00

  • 6.7 fl oz/200 ml $41.00

Add to Bag
BEST SELLER
air control™ light hold hair spray
flexible, lasting hold for all hair types
Earn $37.00

  • 1.4 oz/42.5 g - travel size $13.00

  • 9.1 oz/258 g $37.00

Add to Bag
AS SEEN IN ALLURE
nutriplenish™ leave-in conditioner
no rinse leave-in hydrates and replenishes hair for 72 hours
Earn $41.00

  • 1 fl oz/30 ml - travel size $13.00

  • 6.7 fl oz/200 ml $41.00

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Featured offers

Shop select products up to 50% off

Select products up to

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Create your travel kit for $20

Create your
travel kit
for $20

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Best for your unique hair type


100% vegan products designed to enhance your hair's natural beauty.

Featured collections

Shop nutriplenish hair care

nutriplenish™

95% say hair
feels instantly
nourished.*
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Shop invati advanced for thicker, fuller-looking hair

invati advanced™
3-step system

Reduce hair loss
by 53%.*
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Shop botanical repair strengthening hair masques for damaged hair

botanical repair™
strengthening masques

92% said their hair
looked healthier and
less damaged instantly.*

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Shop body, skin and hair


Discover 100% vegan products
for whole body care.

Find a salon to book your next hair color service

Hair Color as
limitless as you

Infinite color possibilities. Expert
artisty. Always 100% vegan.
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Join Aveda+ rewards program

Get points for
every product
purchase.

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*Based on a consumer study of nutriplenish™ light and deep shampoos, conditioners with leave-in conditioner (on 444 women in UK and Europe).