SUPERFOOD-INFUSED HYDRATION
 

NEW nutriplenish


Hydrates hair with nourishing omega-5-rich organic pomegranate oil for ultra-lush, manageable hair.

Discover new NutriplenishTM

FASHION WEEK FAVORITES

The Aveda Team is busy backstage at New York Fashion Week creating looks you'll love. Shop their backstage essentials.

INTRODUCING NUTRIPLENISH
 

your powerhouse


leave-in conditioner


Instantly replenishes lost moisture and hydrates until your next shampoo. UV* and thermal protection. Detangles. Loved by all hair types. 

*With UV filters, helps protect against the drying effects of the sun.

 THE AVEDA WAY
 



 

VIRTUAL TRY-ON

FIND YOUR
NEW SHADE

Virtually explore new hair colors with our 65 shades so you can find your new look. 

STRONGER.
LONGER HAIR.

Reduce breakage by 90% in just 1 week.*
damage remedy daily hair repair
98% naturally derived,** with quinoa, soy & macadamia.

*When used daily, in repeat grooming study vs non-conditioning shampoo.
**From plants, non-petroleum minerals or water.

THICKER HAIR
JUST GOT REAL

Don't just style hair fuller. Instantly thicken it! 
invati advanced shampoo, conditioner & revitalizer
94% naturally derived,* with turmeric, amla & ginseng

*From plants, non-petroleum minerals or water.

personalize your aveda gifts

SEND THE PERFECT GIFT
EVERY TIME

Enjoy risk-free gifting with Smartgift

AVEDA’S INGREDIENT
GLOSSARY

These key ingredients help power the Aveda products you love. Discover what they do and where they are sourced from - and why they'll make a difference in your hair care routine.

Click to learn more about Aveda hair color

VIBRANT
BY NATURE

aveda vibrant hair color
95% naturally derived.* Damage free.

Violet full spectrum vibrants hair color shown.
*From plants, non-petroleum minerals or water.

BOOK YOUR CUSTOM
AVEDA EXPERIENCE

Complimentary custom experiences to discover new products and techniques and answer your beauty questions to look & feel your best.
Find, schedule and book – all online.

REFER A FRIEND AND RECEIVE 15% OFF YOUR NEXT ORDER

Refer a friend and you both get rewarded when they make their first purchase at Aveda.com!

OUR MISSION

 

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER