shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced

Frizz protection, hydration,
strength and more

Find it all in newly perfected, 93%+ naturally derived* curl and coil care.

*Be curly advanced™ franchise is 93%+ naturally derived per the ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Shop NEW be curly advanced

Aveda+ loyalty members receive bonus points

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Shop by curly hair type

Discover the right products for your
curly, coily and wavy hair.

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NEW be curly advanced

Shop Antonia's curly hair essentials

NEW be curly advanced

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care for real life.

See the difference with
be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced co-wash, intensive curl perfecting masque, curl perfecting primer, and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced shampoo, intensive curl perfecting masque, curl perfecting primer, curl enhancer cream and coil definer gel.

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced™ 
coil definer gel and curl
enhancer cream

72-hour frizz protection
in high humidity*

Plant-perfected stylers for curls, coils and waves.

*Ex-vivo testing on tresses.

Shop Father's Day Gifts

FATHER'S DAY IS JUNE 16

PLANT-POWERED
GIFTS FOR
YOUR HERO

High-performance scalp
and style solutions fit
for super-dads.

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Discover 100% vegan products
for whole body care.

Best for your unique hair type


100% vegan products designed to enhance your hair's natural beauty.

Trending runway
hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Personalized Services & Tools


More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered hair care
rooted in nature

*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.

*Earn Bonus Points when you purchase 1 full-size be curly advanced™ product (500 bonus points), 2 full-size be curly advanced™ products (1,000 bonus points) or 3 full-size be curly advanced™ products (1,500 bonus points.) Not transferrable. Offer valid April 24-May 31, 2024 at participating Aveda Retail stores, salons/spas and online at Aveda.com. Not valid with other bonus or double points offer. To use this offer at an Aveda retail store or salon, please show this email or mention the offer.