SUPERFOOD-INFUSED HYDRATION
NEW nutriplenish™
Hydrates hair with nourishing omega-5-rich organic pomegranate oil for ultra-lush, manageable hair.
Discover new NutriplenishTM
FASHION WEEK FAVORITES
The Aveda Team is busy backstage at New York Fashion Week creating looks you'll love. Shop their backstage essentials.
INTRODUCING NUTRIPLENISH™
your powerhouse
leave-in conditioner
Instantly replenishes lost moisture and hydrates until your next shampoo. UV* and thermal protection. Detangles. Loved by all hair types.
*With UV filters, helps protect against the drying effects of the sun.
THE AVEDA WAY
VIRTUAL TRY-ON
NEW SHADE
Virtually explore new hair colors with our 65 shades so you can find your new look.
STRONGER.
LONGER HAIR.
Reduce breakage by 90% in just 1 week.*
damage remedy™ daily hair repair
98% naturally derived,** with quinoa, soy & macadamia.
*When used daily, in repeat grooming study vs non-conditioning shampoo.
**From plants, non-petroleum minerals or water.
THICKER HAIR
JUST GOT REAL
Don't just style hair fuller. Instantly thicken it!
invati advanced™ shampoo, conditioner & revitalizer
94% naturally derived,* with turmeric, amla & ginseng
*From plants, non-petroleum minerals or water.
AVEDA’S INGREDIENT
GLOSSARY
These key ingredients help power the Aveda products you love. Discover what they do and where they are sourced from - and why they'll make a difference in your hair care routine.
Violet full spectrum vibrants™ hair color shown.
*From plants, non-petroleum minerals or water.
BOOK YOUR CUSTOM
AVEDA EXPERIENCE
Complimentary custom experiences to discover new products and techniques and answer your beauty questions to look & feel your best.
Find, schedule and book – all online.
REFER A FRIEND AND RECEIVE 15% OFF YOUR NEXT ORDER
Refer a friend and you both get rewarded when they make their first purchase at Aveda.com!
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER