Shop Botanical Repair™ Bond-Building Pre-Shampoo Treatment
NEW Botanical Repair
Bond-Building
Pre-Shampoo Treatment
Repair rooted in nature
Powerful plant-powered
bond-building makes
ultra-stressed hair 3X stronger.*

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

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Today, on World Water Day, learn why clean water changes lives

Every drop counts
Today, on World Water Day, learn why clean water changes lives.

be curly advanced

Up to 2X more shine*

Curl and coil care, perfected by plants and co-created by textured hair experts and scientists.*

*Ex-vivo testing on tresses treated with be curly advanced Curl Enhancer Cream or Coil Definer Gel vs unwashed hair.
Our favorite #GetCurlyWithMe looks
Shop for scalp solutions hydrating scalp & hair masque
NEW scalp solutions hydrating scalp
& hair masque
Hair care starts at the scalp
Soothe scalp dryness with moisture and replenish hair in a moment of self-care.
Feel your scalp say
Ahhhh
Experience a rejuvenating & moisturizing professional scalp treatment exclusively at an Aveda salon. Get shinier, healthier looking hair after just 1 service.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to
enhance your hair's natural beauty.
Find a salon to book your next hair color service

Hair Color as
limitless as you

Infinite color possibilities. Expert
artistry. Always 100% vegan.
Join Aveda+ rewards program

Get points for
every product
purchase.

Personalized Services & Tools


More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered performance

Unlock your hair's potential with a customized routine of highly naturally derived, vegan hair and scalp care products.

Plant-powered hair care rooted in nature

Leaping Bunny Approved
100% vegan, naturally derived high-performance formulas.

Pioneer in sustainability
95% of PET bottles and jars contain 100% Post-Consumer Recycled resin & more than 80% of our HDPE bottles are minimum of 80% PCR resin.

Care for people and planet
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.

*Laboratory testing on tresses v. non-conditioning shampoo.