Shop botanical repair bond-building flash treatment

NEW botanical repair
flash treatment


Build strength in seconds


Discover bestsellers

Shop Scalp Solutions
scalp solutions

Powerful hair and scalp care rooted in nature.

Shop body, skin and hair

Discover 100% vegan products
for whole body care.

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Now Trending

Plant-powered hair care
rooted in nature

*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.

Shop trending hairstyles from the runway.

Trending runway hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

March is B Corp Month
This way forward

Our mission has been our guiding force from the start. This B Corp Month, see how we continue to care for the world we live in.

The Aveda Corporation, its products and the corporate owned Aveda Experience Centers are certified B Corp.

Find a salon to book your next hair color service

Hair Color as
limitless as you

Infinite color possibilities. Expert
artisty. Always 100% vegan.
Join Aveda+ rewards program

Get points for
every product

Personalized Services & Tools

More services, virtual consultations and tools to deliver the personalized products and regimen for you.


The beauty of shopping online

Plant-powered hair care rooted in nature.


1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.