The power of every drop

Mission of care for
the world.

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Horst Rechelbacher, Founder

As the first company to sign the Ceres Principles in 1989, we have long supported helping tackle some of the world’s biggest sustainability challenges, including climate change, water scarcity and pollution, and inequitable workplaces.

We partner with over 100 nonprofit and NGOs around the world.

These collaborations fall into three categories.

              1 Clean Water.


Clean water gives people time back in their lives. For Maya Devi, that time means precious time for family. For her daughter Sarmila, it means time for education. And overall, it means time for each other. Hear from both of them how clean water changes everything.

2 Mission Partnerships.

Community, human rights, preserving and enhancing biodiversity, and helping mitigate climate change. Our mission partnerships address some of the biggest issues facing our planet today, on top of a commitment to ensuring safe and protected water on a local level.

We believe in a collaborative model, utilizing on-the-ground expertise, working directly with local communities, and listening to their needs to lead to lasting solutions.

The Yawanawá.

A 32 year ecosystem protection partnership with the Yawanawá people of northern Brazil.

3 Additional partnerships.

The Breast Cancer Research
Foundation® (BCRF)
for cruelty-free research.

Audubon Minnesota &
University of Minnesota
Bee Squad.

Aveda's corporate campus in Blaine, Minnesota is situated on 58 acres of National Wildlife Federation–certified wildlife habitat. Our corporate campus is home to multiple honey bee colonies managed by the University Of Minnesota Bee Squad.


*WHO/UNICEF Joint Monitoring Programme 2023.
**Estimate, final impact figure to be determined when all projects are completed giving these communities the access to clean water they need to survive and prosper.