pure privilege℠ rewards join now

CHOOSE A FREE FULL-SIZE WITH $50 ORDERS. NO CODE REQUIRED. LEARN MORE

FREE SHIPPING ON ANY MOBILE ORDER. NO CODE REQUIRED. LEARN MORE

RECEIVE A 4-PIECE CHERRY ALMOND SAMPLE SET WITH $30 ORDERS. CODE: CHERRY49. LEARN MORE

FOR PROFESSIONALS
sign in
pure privilege℠ rewards join now hello
Aveda mission and heritage

styling

be curly<span class="trade">&trade;</span> curl enhancer
BEST SELLER
be curly™ curl enhancer
intensifies natural curly hair, combats frizz and boosts shine
$9.00 - $25.00
QUICK SHOP
air control<span class="trade">&trade;</span> light hold hair spray
BEST SELLER
air control™ light hold hair spray
flexible, lasting hold for all hair types
$9.00 - $29.00
QUICK SHOP
thickening tonic
BEST SELLER
thickening tonic
instantly thickens for a fuller style
$9.00 - $29.00
QUICK SHOP
phomollient<span class="trade">&trade;</span> styling foam
BEST SELLER
phomollient™ styling foam
adds shine and weightless volume to fine or medium hair
$9.00 - $21.00
QUICK SHOP
smooth infusion<span class="trade">&trade;</span> style-prep smoother<span class="trade">&trade;</span>
BEST SELLER
smooth infusion™ style-prep smoother™
smooths and helps control frizz and defends against humidity for up to 12 hours
$9.00 - $25.00
QUICK SHOP
volumizing tonic<span class="trade">&trade;</span>
BEST SELLER
volumizing tonic™
creates weightless volume and shine for fine to medium hair
$9.00 - $22.00
QUICK SHOP
brilliant<span class="trade">&trade;</span> damage control<span class="trade">&trade;</span>
BEST SELLER
brilliant™ damage control™
protects from thermal damage and breakage
$21.00
QUICK SHOP
control force<span class="trade">&trade;</span> firm hold hair spray
BEST SELLER
control force™ firm hold hair spray
firm, lasting hold with humidity defense for all hair types
$9.00 - $31.00
QUICK SHOP
aveda wooden paddle brush
BEST SELLER
aveda wooden paddle brush
hold brush vertically to detangle and hold brush horizontally to smooth
$27.00
QUICK SHOP
aveda wooden mini paddle brush
NEW!
aveda wooden mini paddle brush
mini paddle brush for styling on the go
$20.00
QUICK SHOP
cherry almond gift of softness
LIMITED-EDITION
cherry almond gift of softness
softening hair care set
$49.00
QUICK SHOP
confixor<span class="trade">&trade;</span> liquid gel
BEST SELLER
confixor™ liquid gel
adds medium hold and definition for fine to medium hair
$21.00
QUICK SHOP
be curly<span class="trade">&trade;</span> style-prep<span class="trade">&trade;</span>
BEST SELLER
be curly™ style-prep™
curly hair styling prep, all-day frizz control, defines curls
$9.00 - $25.00
QUICK SHOP
brilliant<span class="trade">&trade;</span> medium hold hair spray
BEST SELLER
brilliant™ medium hold hair spray
medium hold, defies humidity and adds shine
$22.00
QUICK SHOP
firmata<span class="trade">&trade;</span> firm hold hair spray
firmata™ firm hold hair spray
adds firm hold and shine while fortifying all hair types
$22.00
QUICK SHOP
pure abundance<span class="trade">&trade;</span> hair potion
pure abundance™ hair potion
creates abundant volume and matte texture
$25.00
QUICK SHOP
texture tonic
BEST SELLER
texture tonic
Define and enhance natural texture, create piecey definition
$9.00 - $25.00
QUICK SHOP
speed of light<span class="trade">&trade;</span> blow dry accelerator spray
speed of light™ blow dry accelerator spray
reduces blow dry time and breakage
$32.00
QUICK SHOP
smooth infusion<span class="trade">&trade;</span> nourishing styling creme
smooth infusion™ nourishing styling creme
seal in moisture and help control hair frizz for an all-day smooth style
$26.00
QUICK SHOP
control paste<span class="trade">&trade;</span>
control paste™
creates texture with medium, pliable hold
$29.00
QUICK SHOP
smooth infusion<span class="trade">&trade;</span> glossing straightener
smooth infusion™ glossing straightener
helps straighten hair for a smooth and polished style
$25.00
QUICK SHOP
pure abundance<span class="trade">&trade;</span> volumizing hair spray
pure abundance™ volumizing hair spray
extra-firm hold for all hair types
$22.00
QUICK SHOP
brilliant<span class="trade">&trade;</span> retexturing gel
brilliant™ retexturing gel
medium hold, boosts shine
$21.00
QUICK SHOP
witch hazel hair spray
witch hazel hair spray
adds light hold, reduces static and eliminates flyaways for all hair types
$22.00
QUICK SHOP
be curly<span class="trade">&trade;</span> curl enhancing hair spray
be curly™ curl enhancing hair spray
hair spray for styling curly hair that intensifies and locks in curl
$22.00
QUICK SHOP
light elements<span class="trade">&trade;</span> smoothing fluid
light elements™ smoothing fluid
smooths frizz and adds weightless shine for all hair types
$29.00
QUICK SHOP
flax seed aloe strong hold sculpturing gel
flax seed aloe strong hold sculpturing gel
adds strong hold, volume and shine to medium to coarse hair
$21.00
QUICK SHOP
smooth infusion<span class="trade">&trade;</span> naturally straight
smooth infusion™ naturally straight
progressively loosens curls for a straight style
$26.00
QUICK SHOP
aveda men pure-formance<span class="trade">&trade;</span> grooming cream
aveda men pure-formance™ grooming cream
medium hold, definition and moisture
$25.00
QUICK SHOP
pure abundance<span class="trade">&trade;</span> style-prep<span class="trade">&trade;</span>
BEST SELLER
pure abundance™ style-prep™
infuses hair with all-day weightless volume
$9.00 - $25.00
QUICK SHOP
brilliant<span class="trade">&trade;</span> humectant pomade
brilliant™ humectant pomade
moisturizes and defines coarse hair
$25.00
QUICK SHOP
aveda men pure-formance<span class="trade">&trade;</span> thickening paste
aveda men pure-formance™ thickening paste
instantly thickens hair
$25.00
QUICK SHOP
brilliant<span class="trade">&trade;</span> anti-humectant pomade
brilliant™ anti-humectant pomade
repels humidity, adds shine
$25.00
QUICK SHOP
aveda men pure-formance<span class="trade">&trade;</span> firm hold gel
aveda men pure-formance™ firm hold gel
maximum hold, definition and shine
$25.00
QUICK SHOP
brilliant<span class="trade">&trade;</span> universal styling creme
brilliant™ universal styling creme
definition, moisture and shine
$21.00
QUICK SHOP
light elements<span class="trade">&trade;</span> defining whip<span class="trade">&trade;</span>
light elements™ defining whip™
creates weightless texture with medium hold for all hair types
$25.00
QUICK SHOP
brilliant<span class="trade">&trade;</span> emollient finishing gloss
brilliant™ emollient finishing gloss
adds shine and smooths ends
$29.00
QUICK SHOP
aveda men pure-formance<span class="trade">&trade;</span> pomade
aveda men pure-formance™ pomade
strong hold and high shine
$25.00
QUICK SHOP
pramāsana<span class="trade">&trade;</span> exfoliating scalp brush
pramāsana™ exfoliating scalp brush
removes build-up, helps increase microcirculation
$20.00
QUICK SHOP
light elements<span class="trade">&trade;</span> texturizing creme
light elements™ texturizing creme
creates weightless texture with light hold for all hair types
$25.00
QUICK SHOP
smooth infusion<span class="trade">&trade;</span> smoothing masque
smooth infusion™ smoothing masque
deep conditioning treatment for smooth hair
$29.00
QUICK SHOP
be curly<span class="trade">&trade;</span> set
be curly™ set
set of our best products for curly hair
$96.00
QUICK SHOP
brilliant<span class="trade">&trade;</span> spray-on shine
brilliant™ spray-on shine
adds shine, tames frizz and flyaways
$29.00
QUICK SHOP
aveda men pure-formance<span class="trade">&trade;</span> liquid pomade
aveda men pure-formance™ liquid pomade
moderate hold, moisture and shine
$25.00
QUICK SHOP