A multitasking styling paste that instantly thickens the look of hair, earning its spot in your grooming routine. Whatever that looks like today.
• Instantly thickens strands for a fuller look from roots to ends>
• Provides medium hold>
• Natural finish

AROMA
Featuring a Pure-Fume™ aroma made with pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
• 91% naturally derived^*
• Approved by Cruelty Free International
• Vegan

_{*Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.}

Work small amount between palms. Apply evenly through damp or dry hair.

YOUR REGIMEN
Step 01: Cleanse with Pure-Formance™ Men Shampoo
Step 02: Condition with Pure-Formance™ Men Conditioner
Step 03: Style with Pure-Formance™ Men Firm Hold Gel or Thickening Paste

Water\Aqua\Eau, Canola Oil\Huile De Colza, Hydrogenated Castor Oil, Oryza Sativa (Rice) Bran Wax, C14-22 Alcohols, Glycerin, Dimethicone, Jojoba Esters, Peg-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Alcohol Denat., Aluminum Starch Octenylsuccinate, Coco-Glucoside, Emblica Officinalis (Amla) Fruit Extract, Orbignya Oleifera (Babassu) Seed Oil, Boswellia Serrata Extract, Scutellaria Baicalensis Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Yeast Extract\Faex\Extrait De Levure, Calophyllum Inophyllum (Tamanu) Seed Oil, Starch Hydroxypropyltrimonium Chloride, Hydrolyzed Algin, Malt Extract, Ursolic Acid, Tocopherol, Glycine Soja (Soybean) Oil, Creatine, Adenosine Phosphate, Acetyl Carnitine Hcl, Glyceryl Stearate, Zea Mays (Corn) Starch, Silica, Pvp, C12-20 Alkyl Glucoside, Peg-100 Stearate, Simethicone, Sodium Chloride, Fragrance (Parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Coumarin, Geraniol, Isoeugenol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol <ILN42705>

Post-consumer recycled jar and cap, excluding liner. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.