Learn how we give back to the community

Mission of care for
the world.

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Horst Rechelbacher, Founder

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As the first company to sign the Ceres Principles in 1989, we have long supported helping tackle some
of the world’s biggest sustainability challenges. We work with nonprofit and NGOs around the world to help provide and protect clean water; benefit communities; support human rights; and preserve and enhance biodiversity.

Clean Water

Since 1999, our employees, salons and spas, institutes, experience centers and customers have dedicated Earth Month to raising funds for clean water at home and around the world.

Together, we have raised over $72M to date for nonprofit clean water organizations, providing safe water to over 1.5 million people and protecting thousands of watersheds in communities where we work and live.

Our global partner, charity: water, has completed over 170K projects since 2006 and brought clean water to over 20 million people in 29 countries around the world*.

We have raised over $6.7M since our partnership with charity: water began in 2018 — enough to impact over 152K people in India, Nepal, Madagascar and Ethiopia. Each year, this number continues to grow.

Every cent donated to charity: water during our campaign directly funds clean water projects.

Clean water changes everything: The lives of individuals, their communities, and in turn, the world.

HERE’S HOW

TIME
People get hours back in their day when they no longer must travel to access clean water.

HEALTH
Communities are stronger and healthier when there is safe drinking water.

EDUCATION
Children miss less school because of water-based illnesses and have more time to study.

PROSPERITY
Women have more agency to earn an income and support their families.

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Please note, this link take you directly to charity: water.

The Yawanawá.

A 33-year ecosystem protection partnership with the Yawanawá people of northern Brazil.

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Cruelty-free breast
cancer research

The Breast Cancer Research Foundation® (BCRF) is a nonprofit organization founded in 1992 by Evelyn H. Lauder and is the only national organization dedicated to funding clinical and genetic research on breast cancer at medical institutions across the country, including Columbia University.

OUR EVENT

University of
Minnesota Bee Squad

Our corporate campus in Blaine, MN is situated on 58 acres of National Wildlife Federation–certified wildlife habitat, and includes a 3.6-acre pollinator-friendly solar array. The University of Minnesota Bee Squad helps us care for the over 100,000 honeybees who call our campus home.

*Estimate, final impact figure to be determined when all projects are completed giving these communities the access to clean water they need to survive and prosper.