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    Home / shampoo / pure abundance™ volumizing shampoo
    pure abundance<span class="trade">&trade;</span> volumizing shampoo
    BEST SELLER
    RECOMMENDED FOR YOU

    pure abundance™ volumizing shampoo

    … Read More

    Builds body and volume—with kaolin clay and acacia gum—for hair that looks more abundant.
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    Save 10% on refills + free shipping with subscription
    • 8.5 fl oz/250 ml $29.00

    • 33.8 fl oz/1 litre $94.00

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    DETAILS

    pure abundance™ volumizing shampoo
    Volumizing shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.
    • acacia gum helps fill out fine hair
    • use with pure abundance™ volumizing clay conditioner

    Save money and save plastic when you buy a litre.
    • Litres cost 20% less per ounce*
    • Litres use up to 28% less plastic*


    *Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottle.


    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
    Click here for Aveda's care curelty free page
    People tested

    USAGE

    Massage into wet hair. Rinse. Follow with pure abundance™ volumizing conditioner.
    TIPS
    For the most abundant volume:
    • Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
    • Style with volumizing tonic™ or phomollient™ styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray.
    • Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray, then finish drying.
    • For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray, then backcomb section again.

    INGREDIENTS

    Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Babassuamidopropyl Betaine, Sodium Chloride, Acacia Senegal Gum, Aloe Barbadensis Leaf Juice, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Laureth-3, Trisodium Sulfosuccinate, Glycerin, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polysorbate 20, Fragrance (Parfum), Limonene, Geraniol, Linalool, Citronellol, Eugenol, Benzyl Benzoate, Maltodextrin, Sodium Citrate, Magnesium Sulfate, Sodium Gluconate, Potassium Sorbate, Polysorbate 80, Magnesium Nitrate, Sodium Sulfate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Bixa Orellana Seed Extract, Annatto (Ci 75120) <ILN45649>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    RESPONSIBLE PACKAGING

    Minimum 80% post-consumer HDPE bottle. Please recycle.

    RESPONSIBLE MANUFACTURING

    First beauty company manufacturing with 100% wind power in our primary facility. Our primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.
    DETAILS
    Volumizing shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.
    • acacia gum helps fill out fine hair
    • use with pure abundance™ volumizing clay conditioner

    Save money and save plastic when you buy a litre.
    • Litres cost 20% less per ounce*
    • Litres use up to 28% less plastic*


    *Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottle.


    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
    Click here for Aveda's care curelty free page
    People tested
    USAGE
    Massage into wet hair. Rinse. Follow with pure abundance™ volumizing conditioner.
    TIPS
    For the most abundant volume:
    • Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
    • Style with volumizing tonic™ or phomollient™ styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray.
    • Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray, then finish drying.
    • For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray, then backcomb section again.
    INGREDIENTS
    Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Babassuamidopropyl Betaine, Sodium Chloride, Acacia Senegal Gum, Aloe Barbadensis Leaf Juice, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Laureth-3, Trisodium Sulfosuccinate, Glycerin, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polysorbate 20, Fragrance (Parfum), Limonene, Geraniol, Linalool, Citronellol, Eugenol, Benzyl Benzoate, Maltodextrin, Sodium Citrate, Magnesium Sulfate, Sodium Gluconate, Potassium Sorbate, Polysorbate 80, Magnesium Nitrate, Sodium Sulfate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Bixa Orellana Seed Extract, Annatto (Ci 75120) <ILN45649>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    RESPONSIBLE PACKAGING
    Minimum 80% post-consumer HDPE bottle. Please recycle.
    RESPONSIBLE MANUFACTURING
    First beauty company manufacturing with 100% wind power in our primary facility. Our primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.
    Aveda is now Bcorp certified

    As a B Corp™, we're part of a global community of leaders using business as a force for good.

    LEARN MORE
    Aveda is Leaping Bunny approved

    We're Leaping Bunny Approved and have been opposed to animal testing since our start in 1978.

    LEARN MORE
    Aveda creates high-performance beauty products responsibly with 100% vegan ingredients

    Aveda creates high-performance beauty products responsibly with 100% vegan ingredients.

    LEARN MORE

    pairs well with

    RECOMMENDED FOR YOU
    pure abundance™ volumizing clay conditioner
    adds volume to fine hair
    $34.00
    6.7 fl oz/200 ml
    • 6.7 fl oz/200 ml $34.00

    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
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    BEST SELLER
    RECOMMENDED FOR YOU
    phomollient™ styling foam
    adds shine and weightless volume to fine or medium hair
    $14.00 - $30.00
    • 1.7 fl oz/50 ml - travel size $14.00

    • 6.7 fl oz/200 ml $30.00

    • 6.7 fl oz/200 ml (refill) $28.00

    • Temporarily out of stock
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    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    Add to Bag
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    RECOMMENDED FOR YOU
    damage remedy™ daily hair repair
    leave-in treatment for instant visible repair and heat protection
    $46.00
    3.4 fl oz/100 ml
    • 3.4 fl oz/100 ml $46.00

    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    Add to Bag
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    RECOMMENDED FOR YOU
    pure abundance™ volumizing hair spray
    extra-firm hold for all hair types
    $30.00
    6.7 fl oz / 200 ml
    • 6.7 fl oz / 200 ml $30.00

    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    Add to Bag
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