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THE AVEDA MISSION
Plant infused.
Sustainability at heart.
pure abundance™ volumizing shampoo
Builds body and volume—with kaolin clay and acacia gum—for hair that looks more abundant.
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DETAILS
pure abundance™ volumizing shampoo
Volumizing shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.• acacia gum helps fill out fine hair
• use with pure abundance™ volumizing clay conditioner
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
Massage into wet hair. Rinse. Follow with pure abundance™ volumizing conditioner.
TIPS
For the most abundant volume:
• Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
• Style with volumizing tonic™ or phomollient™ styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray.
• Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray, then finish drying.
• For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray, then backcomb section again.
TIPS
For the most abundant volume:
• Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
• Style with volumizing tonic™ or phomollient™ styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray.
• Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray, then finish drying.
• For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray, then backcomb section again.
INGREDIENTS
Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Babassuamidopropyl Betaine, Sodium Chloride, Acacia Senegal Gum, Aloe Barbadensis Leaf Juice, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Laureth-3, Trisodium Sulfosuccinate, Glycerin, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polysorbate 20, Fragrance (Parfum), Limonene, Geraniol, Linalool, Citronellol, Eugenol, Benzyl Benzoate, Maltodextrin, Sodium Citrate, Magnesium Sulfate, Sodium Gluconate, Potassium Sorbate, Polysorbate 80, Magnesium Nitrate, Sodium Sulfate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Bixa Orellana Seed Extract, Annatto (Ci 75120) <ILN45649>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
Minimum 80% post-consumer HDPE bottle. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
Volumizing shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.
• acacia gum helps fill out fine hair
• use with pure abundance™ volumizing clay conditioner
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
• acacia gum helps fill out fine hair
• use with pure abundance™ volumizing clay conditioner
Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottle.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
Massage into wet hair. Rinse. Follow with pure abundance™ volumizing conditioner.
TIPS
For the most abundant volume:
• Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
• Style with volumizing tonic™ or phomollient™ styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray.
• Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray, then finish drying.
• For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray, then backcomb section again.
TIPS
For the most abundant volume:
• Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
• Style with volumizing tonic™ or phomollient™ styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray.
• Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray, then finish drying.
• For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray, then backcomb section again.
INGREDIENTS
Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Babassuamidopropyl Betaine, Sodium Chloride, Acacia Senegal Gum, Aloe Barbadensis Leaf Juice, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Laureth-3, Trisodium Sulfosuccinate, Glycerin, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polysorbate 20, Fragrance (Parfum), Limonene, Geraniol, Linalool, Citronellol, Eugenol, Benzyl Benzoate, Maltodextrin, Sodium Citrate, Magnesium Sulfate, Sodium Gluconate, Potassium Sorbate, Polysorbate 80, Magnesium Nitrate, Sodium Sulfate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Bixa Orellana Seed Extract, Annatto (Ci 75120) <ILN45649>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
Minimum 80% post-consumer HDPE bottle. Please recycle.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
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