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    Home / shampoo / pure abundance™ volumizing shampoo
    BEST SELLER

    pure abundance™ volumizing shampoo

    … READ MORE

    Builds body and volume—with acacia gum—for hair that looks more abundant.

    READ LESS

    Home / shampoo / pure abundance™ volumizing shampoo
    pure abundance<span class="trade">&trade;</span> volumizing shampoo
    BEST SELLER
    RECOMMENDED FOR YOU

    pure abundance™ volumizing shampoo

    … READ MORE

    Builds body and volume—with acacia gum—for hair that looks more abundant.

    READ LESS

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    $32.00 8.5 fl oz/250 ml
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    DETAILS

    pure abundance™ volumizing shampoo
    Volumizing shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.
    • acacia gum helps fill out fine hair
    • use with pure abundance™ volumizing clay conditioner

    Save money and save plastic when you buy a liter.
    • Liters cost 20% less per ounce*
    • Liters use up to 28% less plastic*


    *Due to buying one liter (33.8 oz) bottle versus the equivalent product in standard-size bottle.


    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
    Click here for Aveda's care curelty free page
    People tested

    USAGE

    Massage into wet hair. Rinse. Follow with pure abundance™ volumizing clay conditioner
    TIPS
    For the most abundant volume:
    • Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
    • Style with volumizing tonic™ or phomollient™ styling foam Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray
    • Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray then finish drying.
    • For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray then backcomb section again.

    INGREDIENTS

    Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Babassuamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Acacia Senegal Gum, Aloe Barbadensis Leaf, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Glycerin, Bixa Orellana Seed Extract, Sodium Gluconate, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polysorbate 20, Polysorbate 80, Citric Acid, Sodium Chloride, Fragrance (Parfum), Limonene, Geraniol, Linalool, Citronellol, Eugenol, Benzyl Benzoate, Sodium Citrate, Magnesium Sulfate, Phenoxyethanol, Sodium Benzoate, Annatto (Ci 75120) <ILN99572>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    RESPONSIBLE PACKAGING

    Minimum 80% post-consumer HDPE bottle. Please recycle.

    RESPONSIBLE MANUFACTURING

    First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.
    DETAILS
    Volumizing shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.
    • acacia gum helps fill out fine hair
    • use with pure abundance™ volumizing clay conditioner

    Save money and save plastic when you buy a liter.
    • Liters cost 20% less per ounce*
    • Liters use up to 28% less plastic*


    *Due to buying one liter (33.8 oz) bottle versus the equivalent product in standard-size bottle.


    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
    Click here for Aveda's care curelty free page
    People tested
    USAGE
    Massage into wet hair. Rinse. Follow with pure abundance™ volumizing clay conditioner
    TIPS
    For the most abundant volume:
    • Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
    • Style with volumizing tonic™ or phomollient™ styling foam Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray
    • Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray then finish drying.
    • For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray then backcomb section again.
    INGREDIENTS
    Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Babassuamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Acacia Senegal Gum, Aloe Barbadensis Leaf, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Glycerin, Bixa Orellana Seed Extract, Sodium Gluconate, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polysorbate 20, Polysorbate 80, Citric Acid, Sodium Chloride, Fragrance (Parfum), Limonene, Geraniol, Linalool, Citronellol, Eugenol, Benzyl Benzoate, Sodium Citrate, Magnesium Sulfate, Phenoxyethanol, Sodium Benzoate, Annatto (Ci 75120) <ILN99572>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    RESPONSIBLE PACKAGING
    Minimum 80% post-consumer HDPE bottle. Please recycle.
    RESPONSIBLE MANUFACTURING
    First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.

    pairs well with

    RECOMMENDED FOR YOU
    pure abundance™ volumizing clay conditioner
    Adds volume to fine hair.
    $36.00
    6.7 fl oz/200 ml
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    • Sold Out
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    BEST SELLER
    RECOMMENDED FOR YOU
    phomollient™ styling foam
    Adds shine and weightless volume to fine or medium hair.
    $14.00 - $30.00
    • Temporarily out of stock
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    RECOMMENDED FOR YOU
    damage remedy™ daily hair repair
    Leave-in treatment for instant visible repair and heat protection.
    $47.00
    3.4 fl oz/100 ml
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    RECOMMENDED FOR YOU
    pure abundance™ volumizing hair spray
    Extra-firm hold for all hair types.
    $30.00
    6.7 fl oz / 200 ml
    • Temporarily out of stock
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