Aveda is now
Leaping Bunny approved.
THE AVEDA MISSION
Plant infused.
Sustainability at heart.
Plant beauty in the world
Caring for the planet is at the heart of our mission. Discover how we do it.
Responsible Packaging
We will lead the beauty industry in environmentally responsible packaging, co-creating breakthrough solutions with suppliers to reduce dependency on plastic and global plastics pollution.
Responsible Manufacturing
Through aggressive reductions in waste & water across the Aveda Value Chain, we are always striving towards a more sustainable future, each and every day.
Responsible Sourcing
Our vision is to set new beauty standards of leadership through Aveda’s commitment to supply chain integrity with traceable, fair and sustainable ingredients.
HOW WE DO IT:
95% of essential oil volume is certified organic or sustainably wild harvested. Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.
Clean Beauty
It’s what’s inside that counts. That’s why we work tirelessly to bring you the best products possible.
Social Responsibility
Aveda has been caring for the world since 1978. To date, our guests, artists, employees and leaders have raised nearly $65M to help fund environmental initiates globally. And our goal is to increase this number to $75M by 2022 through our annual Earth Month initiatives. We’ve partnered with charity: water to provide clean water access, sanitation and hygiene to communities in India, Nepal, Madagascar and Ethiopia – all countries where we source ingredients.