Aveda is now
Leaping Bunny approved.
THE AVEDA MISSION
Plant infused.
Sustainability at heart.
Plant beauty in the world
Caring for the planet is at the heart of our mission. Discover how we do it.
Packaging Sustainability
We strive to lead the beauty industry in packaging sustainability, co-creating breakthrough solutions with suppliers to help reduce use of virgin petro-based plastic.
We strive for a more beautiful future through use of 100% wind and solar powered manufacturing and programs to reduce waste & water consumption at Aveda's primary manufacturing site.
Sourcing Responsibility
Our vision is to set new beauty standards of leadership through Aveda’s commitment to supply chain integrity, traceability, and mission-aligned supplier selection.
HOW WE DO IT:
95% of essential oil volume is certified organic or sustainably wild harvested. Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.
Ingredient Selection / Ingredient Philosophy
It’s what’s inside that counts. That’s why we work tirelessly to formulate and bring you the best products possible.
Social Responsibility
Aveda has been caring for the world and its inhabitants since 1978. To date, our guests, artists, employees and leaders have raised over $69M to help fund environmental initiatives globally. We’ve partnered with charity: water to provide clean water access, sanitation and hygiene to communities in India, Nepal, and Madagascar – all countries where we source ingredients.