As soon as February rolls around, we’ve got one thing on our minds: Valentine’s Day! Even if you’re not in for the whole “red roses, jewelry and a romantic dinner date” thing, the holiday is still a fun and fanciful way to show the people you love most that you care (mushy gift optional). Instead of the traditional box of chocolates, give your Valentine(s) a present they really want … as in, anything from Aveda! OK, we may be biased, but we believe giving a bottle of Shampure is equivalent to giving someone a big bouquet of 25 plants and flowers — a bouquet that will last a lot longer than a few days!

If you’re not sure what to give your boyfriend, girlfriend, partner, BFF or your mom, we’ve got your back, Valentine. And if you are your own Valentine this year, you can’t go wrong with self-love! You deserve a treat or two.

Be sweet. Cherry Almond Softening Shampoo and Conditioner are delicious treats all year round, but their juicy floral aroma and pink packaging make them an ideal V-Day gift too. This year, we’ve got it all wrapped up in a gift set with the iconic Aveda Paddle Brush to really sweeten the deal. Cherry Almond travel sizes are also available for just $18, so snap up a few for your Galentine’s Day party.

Make them smell amazing. One of our tried and true Valentine’s Day gifts for anyone, not just the man in your life, is the Aveda Men Pure-Formance Spray. It’s a rich and spicy mix of citrus, spearmint, vetiver and lavender, the kind of aroma you want to cozy up to. The limited-edition travel kit featuring Lip Saver, Pure-Formance Shave Cream and Aftershave, all wrapped up in a travel-friendly recycled fabric bag, is another great option for any guy you love.

Treat your besties. Valentine’s Day is about more than just romantic love; it can also be a celebration of friendship, or even the love you have for your mom, sister or favorite cousin. Maybe an unexpected surprise for your co-worker, mail carrier or stylist! We’ve got a few majorly giftable ideas for such an occasion: Hand Relief, a Rosemary Mint candle or even an e-gift card so they can choose a gift that fills them with warm fuzzies.

Treat yourself. Hey, it’s a holiday about romance, which means KISSING. Make sure your lips are soft and smooth with our Feed My Lips Pure Nourish-Mint Lip Treatment. It moisturizes with a blend of fruit butters and botanical oils for extra-kissable lips. If you need extra pampering come February 14th, then get thee to your favorite Aveda salon or spa for some TLC!