The Aveda Way: Cruelty Free, No Animal Testing | Aveda

THE AVEDA WAY

When you choose Aveda, you help care for the world you live in.
Explore our commitments.

Cruelty-Free. No Animal Testing

Products tested on people.
LEARN MORE

With Naturally Derived Ingredients

From plants, non-petroleum minerals or water.
LEARN MORE
VIEW INGREDIENT GLOSSSARY

Wind-Powered Manufacturer

All of our products are manufactured with 100% wind power through renewable energy credits and carbon offsets.
LEARN MORE

PIONEER IN POST-CONSUMER RECYCLED PACKAGING

First beauty company using 100% post-consumer recycled PET.
LEARN MORE

Pure-Fume™ Aroma

Created with the art & science of pure flower and plant essences.
LEARN MORE