Master Beauty

How to deal with Fall

hair loss and hair

falling out

Is your hair falling out more than normal? Don’t panic! There are many factors that impact how much hair you lose or shed on a daily basis and one of them is the change in seasons. We tapped hair loss expert Dr. Jodi LoGerfo, Doctor of Nursing Practice, Dermatology, to explain more about hair loss and how the invati advanced™ system works to help you keep the hair you have longer.2

“Our hair sheds every day. It’s part of the normal hair cycle,” says Dr. Jodi. Each hair is in one of three phases of growth at any time and eventually sheds from the follicle. She says it’s completely normal to lose 50–100, even 150 hairs a day, but it all depends on how much hair you have to begin with. “For women in particular, hair shedding is extremely stressful,” says Dr. Jodi. “So it’s important to remember that a normal hair cycle includes shedding.”



Anagen is the active growth phase and lasts 2–6 years, where hairs grow about one centimeter every 28 days. Typically, 89–91% of your hairs are in this phase at any time.


Catagen is a transitional growth phase that lasts about two weeks. Growth stops and the outer root sheath shrinks, attaching to the hair root. About 3% of hairs are in this phase at any time.


During the telogen phase, which usually sets in toward the end of summer and beginning of autumn, the hair is resting rather than growing, and so shedding becomes more noticeable. This stage lasts about 100 days and it is normal to shed 50–100 hairs a day.



What else impacts hair loss?


It all comes down to having a healthy lifestyle. “You want to get enough sleep and eat right,” says Dr. Jodi. “All of these things can impact your hair cycle and the quality of the hair itself.” She explains that factors both inside and outside of the body can affect the amount and severity of hair loss and shedding. Here’s what you need to know:



We all know the effect stress can have on the body and our hair is no exception. Dr. Jodi explains that many individuals face an intensified amount of hair loss following episodes of acute or chronic stress. When we’re under stress, the levels of cortisol (the stress hormone) in the body increase, which can interrupt the growth of the hair follicle. Our advice: find healthy ways to deal with the stress in your life and make getting a full night of sleep a priority.


“Your hair follicles have high cell turnover and a very vigorous metabolism, so they need nutrients to sustain their growth,” says Dr. Jodi. Any excessive caloric or nutritional deficiency can cause structural defects in the hair follicle as well as hair loss. The key is to eat a balanced, healthy diet with protein, fatty acids, vitamins and minerals.


Those who have had a change in health status or have suffered from an illness, may also experience an imbalance in their hair growth cycle resulting in increased shedding. This type of loss is called telogen effluvium and can last for 4–6 months after an illness. “With this type of hair loss, it’s not permanent and never results in complete baldness,” says Dr. Jodi.


If your hair has been thinning since your baby was born, you're not alone. Postpartum hair loss, also known as postpartum alopecia, is a type of hair loss that occurs after childbirth. It typically occurs as a result of a sudden shift in the hair growth cycles, causing a premature shedding of hair. “The shedding can occur 2–6 months after giving birth,” says Dr. Jodi.


The way you style your hair can cause excess shedding and loss. Dr. Jodi points out that very tight ponytails, braids and even hair extensions can damage the hair follicle and lead to hair loss. This type of hair loss is called traction alopecia and is the result of persistent pulling force on the hair follicles.


Along with tight hairstyles, the way you brush, style and dry hair can lead to breakage and hair loss. “Combing wet hair can extend already thin hair to its breaking point,” says Dr. Jodi. Having a gentle approach and using products that strengthen fragile, thinning hair are the keys to reducing hair loss due to breakage.


Discover the invati advanced 3-step system


With the start of a new season, committing to a new hair care routine will help give you the foundation you need to keep the hair you have longer. The invati advanced system reduces hair loss due to breakage from brushing by 53%3 in just 12 weeks.

Backed by over 20 years of research and development, the system has been used by millions of women. Vegan and 94% naturally derived4, the invati advanced system uses a powerful blend of Ayurvedic herbs for instant thickening and to build strength from roots-to-ends.




The most important thing you can do to help with seasonal hair shedding is to take care of your scalp. Invati advanced exfoliating shampoo is formulated with wintergreen-derived salicylic acid to gently exfoliate and cleanse the hair and scalp.


Formulated for fine hair, normal to oily scalp, our invati advanced exfoliating shampoo: light uses a micellar cleansing system for added purification that renews the scalp and leaves hair looking shiny.



Invati advanced exfoliating shampoo: rich was formulated for medium-to-thick hair, normal to dry scalp, with additional conditioning agents for added nourishment.




Use invati advanced thickening conditioner to instantly thicken hair and deliver weightless conditioning to help protect your hair from breakage. Developed with a blend of nourishing coconut and kukui oils to hydrate and naturally derived amino acids to strengthen from roots-to-ends.


Looking for extra nourishment? Our invati advanced intensive hair & scalp masque can be used in place of conditioner. The masque is formulated with a



plant-based molecule to strengthen and reinforce fragile, thinning hair by 46%, helping keep the hair you have longer5 and deeply nourishing for your hair and scalp. Ideal for medium-to-thick hair, this innovative masque contains 2X more kukui oil than the conditioner for added hydration.




The invati advanced scalp revitalizer is a daily leave-in treatment that penetrates the surface layers of the scalp to support your hair’s natural keratin. Certified organic, volumizing amla is used to thicken each individual hair strand, making hair instantly thicker and fuller.


“Consistency matters when it comes to healthy hair,” says Dr. Jodi. “Having a daily ritual is extremely important.” Creating your own daily hair and scalp



routine—and sticking with it—will help you reduce hair loss by 53% due to breakage from brushing after using the system for 12 weeks.




Make the commitment to the invati advanced system today and get ready for thicker, fuller hair.









1Due to breakage from brushing, after using the Invati Advanced System for 12 weeks.

2In a repeat grooming study vs. non-conditioning shampoo.

3Due to breakage from brushing, after using the Invati Advanced System for 12 weeks.

4Per ISO Standard 16128. From plant sources, non-petroleum mineral sources, and/or water.

5In a repeat grooming study vs. non-conditioning shampoo.