Discover your true curl power

Curly girls know the secret to defined curls is using the right hair products. We specifically created our 94% naturally derived* be curly^tm collection for those with naturally wavy hair, naturally curly hair or naturally coily hair, as these hair types have different needs than straight hair. This cruelty free line includes everything you need for your hair care routine: be curly^tm shampoo, co-wash, conditioner or intensive detangling masque, and curl enhancer, plus our nutriplenish^tm leave-in conditioner.

be curly^tm shampoo cleanses naturally curly, coily or wavy hair, while be curly^tm co-wash was thoughtfully created for curls that need more moisture. Its sulfate free formula moisturizes hair for up to 3 days with certified organic babassu oil. It also removes build-up and gently cleanses the scalp. be curly^tm conditioner conditions curls, nourishing to reduce frizz and increase shine. If you're looking for additional moisture and intensive detangling on your wash days, substitute conditioner with be curly^tm intensive detangling masque after shampooing.

be curly^tm shampoo and conditioner are formulated with a blend of hydrolyzed wheat protein and certified organic aloe, which expands when hair is wet and retracts when hair is dry to enhance curls or waves. Best-seller be curly^tm curl enhancer also contains these ingredients to help intensify curls. This product does wonders for styling beautifully-defined, curly hair and helps reduce frizz, too.

Lastly, our nutriplenish^TM leave-in conditioner is the perfect product to protect your hair from the drying effects of the sun, and add hydration that lasts up to 72 hours.

Now that you know the right products to use for your curls, you’ll need the right routine to match.

Wash and go

When it’s warmer in the summer months, try giving your diffuser the day off and letting your curls air dry. Renée Gadar, Aveda Global Artistic Director of Texture, shares her expert wash-and-go routine, in four easy steps.

Step 1: Shampoo

Perfectly-defined curls start in the shower. Begin with be curly^tm shampoo or be curly^tm co-wash. For be curly^tm shampoo, massage into hair and rinse. For be curly^tm co-wash, apply a generous amount onto wet hair from mid-length to ends, then work toward the roots. Massage into your scalp and make sure you’ve completely covered your curls, then rinse. Repeat if needed.

Step 2: Condition

Next, condition and nourish your curls. Massage be curly^tm conditioner into wet hair after shampooing and rinse. Or smooth be curly^tm intensive detangling masque evenly through damp hair, and leave on for 5 minutes before rinsing, for additional moisture and intensive detangling.

Step 3: Define

Renée says it’s important to apply styling products in sections, to ensure even distribution and give a more controlled finish. Her pro tip? The tighter the curl, the smaller the section. If you have 3A hair, three large sections will do. If 4C is your hair type, then you’ll want to create 6-8 sections.

Dispense be curly^tm curl enhancer into your hand and work through waves, curls or coils one section at a time. Renée recommends raking hair with fingers and tightly pressing your fingers as you move through the hair, in order to create the best definition.

Step 4: Protect

Next, Renée reaches for nutriplenish^tm leave-in conditioner. To use it, create sections of your hair, as you did for be curly^tm curl enhancer, and apply product the same way. Working one section at a time, spray nutriplenish^tm leave-in conditioner on hair. Then rake hair with fingers, and tightly press your fingers as you move through the hair. Allow to air dry and go!