Summer means hot, sunny days are here to stay. And whether you’re outside in your backyard pool or taking a walk, it’s important to protect your hair from the summer elements, no matter where your day takes you. For your healthiest-looking summer hair, we’re sharing our easy rituals for protection from the sun, salt and more, and how to practice them daily. We’ll also show you how to get perfectly-beachy waves, without the beach, to capture that easy summer look.


Let’s help you find the routine and products you need for hair protection and breezy beach waves.



Summer hair care must-haves


Time spent under the sun means you’re exposing your hair to its drying effects, which can leave your hair feeling brittle. With the right hair care products from our cruelty free sun care collection, you can help protect and summer-proof your hair before and after spending time in the sun.


We created the sun care line with UV protection to help defend hair from the drying effects of the sun. Think of it as a summer essential for your hair.


To help you understand how our sun care hair products work, we’ll explain a little further about what happens when your hair is exposed to the summer elements. UVA/UVB exposure creates free radicals and breaks down the protein structures in hair, including melanin. This means that sunlight can weaken your hair and cause your hair color to fade. And when your hair color fades from the sun, this is ultimately damaging your hair.*


The drying effects of the sun can also deplete it of moisture, causing it to look and feel dry. That’s why it’s so important to give your hair the daily care it needs both pre and post-sun exposure.


If you spend time at a pool or the beach this season, it’s vital to understand the effects of chlorine and salt, too. Chlorine penetrates and also weakens hair, and can cause discoloration. Meanwhile, salt coats hair, leaving it feeling dry and rough. Read on for the routine and products you’ll need to protect your hair from these elements.


Pre-sun exposure


Before you head out into the sun, you’ll want to protect your hair with our sun care protective hair veil. This fine spray is a UV-defense mist that forms an invisible screen to help protect hair from drying sun exposure. We created this weightless formula with naturally derived UVA/UVB filters from wintergreen and cinnamon bark oils to help protect hair from the drying effects of the sun, while keeping your hairstyle intact.


Its unique antioxidant blend of green tea extract, organic sunflower seed oil and Vitamin E helps protect and defend hair against free radicals. This helps provide protection against color fading and sun damage, so you can stress less about your hair under the sun.


sun care protective hair veil is formulated with certified organic shea butter, coconut and palm oils to help condition and detangle hair without weighing it down, making it the perfect pre-styling step in your hair care routine. This hair UV protection spray helps protect hair from the drying effects of the sun and is also water resistant, which means it’s perfect for whatever summer activities the day brings.



By creating healthy hair habits, you’re treating your hair (and yourself!) to the daily care it needs. We love that sun care protective hair veil can be used on dry or damp hair. For dry hair, before or during sun exposure, spray lightly for even distribution on hair. Layer as needed, but do not saturate the hair.


If you’re using on damp hair before sun exposure, spray evenly and comb through for even distribution. Make sure to use it during sun exposure too, by reapplying after swimming.




Post-sun exposure


After your hair has been in the sun, treat it to some serious TLC with our sun care after-sun hair masque. Similar to the sun care protective hair veil, it helps defend hair from free radical damage with green tea extract, organic sunflower seed oil and Vitamin E. It also helps protect hair from the drying effects of the sun with the same naturally derived UVA/UVB filters from wintergreen and cinnamon bark oils.


What’s different is that it’s a rich, intensive creme treatment that helps restore your hair. This hair masque contains morikue protein to help revive hair weakened by exposure to sunlight and chlorine. We formulated it with a blend of tamanu oil, certified organic shea butter, coconut and palm oils to moisturize and provide much-needed conditioning to sun-exposed hair.


It’s perfect for all hair types. Although we created it as a rinse-off product, you can also use it as a leave-in dry hair treatment if you need extra conditioning, moisture and protection. After a day under a cloudless sky, you’ll love giving your hair a self-care moment with this masque.




After shampooing, apply evenly to damp hair, from roots to ends. Leave in for 2 to 5 minutes and then rinse thoroughly. Use weekly or as needed whenever hair is exposed to sun, salt or chlorine.


How to get beachy waves, without the beach


You can still get effortless summer waves, even if you’re not dipping your toes in the ocean this season. Our 94% naturally derived** be curly collection is made for those with naturally wavy, coily or curly hair, and includes essentials that help reduce frizz and define curls—which is just what you’ll need for tousled, beachy waves.


be curly shampoo, conditioner and curl enhancer are our must-haves to help define wavy or curly hair. Each of them uses a blend of hydrolyzed wheat protein and certified organic aloe which expands when hair is wet and retracts when hair is dry in order to enhance curls or waves. The shampoo and conditioner also helps tame frizzy hair with a blend including certified organic oil and palm oil, and they work to enhance your curls.


be curly shampoo gently cleanses your hair with ingredients derived from certified organic coconut and babassu nut. Next, be curly conditioner works to boost shine and conditions your hair. Both the shampoo and conditioner revive your senses with our refreshing citrus pure-fume aroma, crafted with certified organic lemon, bergamot, orange and other pure plant and flower essences.


Lastly, be curly curl enhancer is our hero of the be curly collection, and a multi-tasking styling product that intensifies curl, tames frizz, and boosts shine.


Its 96% naturally derived** formula includes certified organic marshmallow root which helps provide smooth hold for your curls and waves. Plus, we created the curl enhancer without parabens, mineral oil, petrolatum and formaldehyde for a product you can feel good about using on your hair.





To create textured, carefree waves, start by washing your hair with be curly shampoo. Massage it into wet hair and scalp, then rinse. Next massage be curly conditioner into wet hair and rinse.


Then, smooth a generous amount of be curly curl enhancer onto damp hair. Twist large sections of hair into tight coils and secure ends to your head with clips. Dry naturally for heat-free styling or blow dry with a diffuser. Then unclip each section and lightly comb through your hair with your fingers for an undone look.


Protect your hair from the sun, salt and more, plus get easy beachy waves, all with our summer hair care essentials.







* Source: Sunscreens and Hair Photoprotection. Dermatol Clin 24 (2006) 81-84.

** From plants, non-petroleum minerals or water.