A celebration of artistry and community, Aveda Congress brings together Artists from around the world, pushing the limits of creativity with jaw-dropping results. Beauty, fashion, and technical brilliance combine in this spectacular showcase of the power of Aveda’s high-performance, vegan and naturally derived hair care and hair color. All crafted with care for you and the planet.
A force of nature
There's a reason why award-winning Artists choose Aveda.
Straight from Antoinette Beenders' evening performance.
Aveda Congress 2023
Senior Vice President, Professional Global Artistry Antoinette Beenders is an award-winning, globally renowned stylist who started her Aveda career in 1997. Antoinette and her team presented "Knowledge of the Whole", a stunning evening performance featuring a collection of show-stopping hair looks inspired by the It Girls of '90s London.