nutriplenish™ treatment masque deep moisture
The nutrient-infused hydrating treatment is a deeply decadent cream hair masque with 4x the hydration of untreated hair. Intensely moisturizes and conditions for visibly lush hair. Treats dry brittle strands to restore hydration for shiny, moisture-rich and healthy-looking hair.
FREE FROM: Silicones, Parabens, Mineral Oil and Synthetic Fragrances.
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DETAILS
nutriplenish™ treatment masque deep moisture
The rich cream masque surges all hair types with nutrient-rich moisture and 4x the hydration* of untreated hair. Deeply nourished and restores depleted, dull and dry hair with instant nutrient-infused hydration and shine. Hair is healthy-looking, soft and smooth to the touch.2.5x the butters and oils compared to nutriplenish™ treatment masque light moisture.
• 96% said hair feels softer and manageable**
• 96% said hair looks replenished and restored**
• 94% said hair feels nourished and moisturized**
• 93% said hair has visible shine**
*Compared to untreated hair. **Consumer testing on 134 women after 4 weeks of product use.
Suitable for
Hair types: Medium to thick.
All textures: Straight 1A-1C, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C.
Try light moisture for fine to medium hair types.
Safe for color-treated and chemically processed hair.
The nutriplenish™ superfood complex
Nutrient-infused superfood ingredients infuse hair with replenishing hydration.
• Pomegranate seed oil – Omega-5 rich oil hydrates and revitalizes dry hair.
• Mango butter – Softens hair, nourishes and adds shine.
• Coconut oil – Retains moisture, keeping hair soft and moisturized.
Aroma
Featuring Aveda’s own Pure-Fume™ aroma with cocoa extract, certified organic ginger oil, cardamom oil with other pure flower and plant essences.
96% naturally derived*. Vegan. Cruelty free.
FREE FROM:
Silicones
Parabens
Mineral Oil
Synthetic fragrances
*From plants, non-petroleum minerals or water, on average per ISO standards.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
How to Use
1. After shampooing, use weekly as an ultra-hydrating treatment.
2. Smooth through damp hair from roots to tip.
3. Leave on 2-5 minutes.
4. Rinse thoroughly.
Pro Tip
Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply hot towel over hair masque and relax.
Oily roots and dry ends? Multi-masque with treatment masque light moisture from roots to midshaft and treatment masque deep moisture from midshaft to ends.
Your nutriplenish™ regimen
Step 1: Cleanse
With shampoo deep moisture
Step 2: Condition & Treat
Daily: Use conditioner deep moisture
Weekly: Replace conditioner with treatment masque deep moisture
Step 3: Leave-in
Use daily moisturizing treatment for rich, decadent hydration or leave-in conditioner as a lightweight leave-in.
Follow with styling regimen.
1. After shampooing, use weekly as an ultra-hydrating treatment.
2. Smooth through damp hair from roots to tip.
3. Leave on 2-5 minutes.
4. Rinse thoroughly.
Pro Tip
Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply hot towel over hair masque and relax.
Oily roots and dry ends? Multi-masque with treatment masque light moisture from roots to midshaft and treatment masque deep moisture from midshaft to ends.
Your nutriplenish™ regimen
Step 1: Cleanse
With shampoo deep moisture
Step 2: Condition & Treat
Daily: Use conditioner deep moisture
Weekly: Replace conditioner with treatment masque deep moisture
Step 3: Leave-in
Use daily moisturizing treatment for rich, decadent hydration or leave-in conditioner as a lightweight leave-in.
Follow with styling regimen.
INGREDIENTS
Featured Ingredients: Pomegranate seed oil, mango butter, coconut oil.
Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Mangifera Indica (Mango) Seed Butter, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Punica Granatum (Pomegranate) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Tricaprylyl Citrate, Heptyl Undecylenate, Squalane, Euphorbia Cerifera (Candelilla) Wax\Candelilla Cera\Cire De Candelilla, Caprylyl Glycol, Lactic Acid, Propanediol, Cetrimonium Chloride, Benzyl Alcohol, Cetyl Hydroxyethylcellulose, Octyldodecyl Citrate Crosspolymer, Fragrance (Parfum), Amyl Cinnamal, Citronellol, Citral, Hydroxycitronellal, Geraniol, Limonene, Linalool, Potassium Sorbate, Phenoxyethanol Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
Jar is 100% PCR PET.
Aveda is a pioneer in 100% PCR PET Bottles – 85% of our skincare & hair styling PET bottles and jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging.
Aveda is a pioneer in 100% PCR PET Bottles – 85% of our skincare & hair styling PET bottles and jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
The rich cream masque surges all hair types with nutrient-rich moisture and 4x the hydration* of untreated hair. Deeply nourished and restores depleted, dull and dry hair with instant nutrient-infused hydration and shine. Hair is healthy-looking, soft and smooth to the touch.
2.5x the butters and oils compared to nutriplenish™ treatment masque light moisture.
• 96% said hair feels softer and manageable**
• 96% said hair looks replenished and restored**
• 94% said hair feels nourished and moisturized**
• 93% said hair has visible shine**
*Compared to untreated hair. **Consumer testing on 134 women after 4 weeks of product use.
Suitable for
Hair types: Medium to thick.
All textures: Straight 1A-1C, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C.
Try light moisture for fine to medium hair types.
Safe for color-treated and chemically processed hair.
The nutriplenish™ superfood complex
Nutrient-infused superfood ingredients infuse hair with replenishing hydration.
• Pomegranate seed oil – Omega-5 rich oil hydrates and revitalizes dry hair.
• Mango butter – Softens hair, nourishes and adds shine.
• Coconut oil – Retains moisture, keeping hair soft and moisturized.
Aroma
Featuring Aveda’s own Pure-Fume™ aroma with cocoa extract, certified organic ginger oil, cardamom oil with other pure flower and plant essences.
96% naturally derived*. Vegan. Cruelty free.
FREE FROM:
Silicones
Parabens
Mineral Oil
Synthetic fragrances
*From plants, non-petroleum minerals or water, on average per ISO standards.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
2.5x the butters and oils compared to nutriplenish™ treatment masque light moisture.
• 96% said hair feels softer and manageable**
• 96% said hair looks replenished and restored**
• 94% said hair feels nourished and moisturized**
• 93% said hair has visible shine**
*Compared to untreated hair. **Consumer testing on 134 women after 4 weeks of product use.
Suitable for
Hair types: Medium to thick.
All textures: Straight 1A-1C, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C.
Try light moisture for fine to medium hair types.
Safe for color-treated and chemically processed hair.
The nutriplenish™ superfood complex
Nutrient-infused superfood ingredients infuse hair with replenishing hydration.
• Pomegranate seed oil – Omega-5 rich oil hydrates and revitalizes dry hair.
• Mango butter – Softens hair, nourishes and adds shine.
• Coconut oil – Retains moisture, keeping hair soft and moisturized.
Aroma
Featuring Aveda’s own Pure-Fume™ aroma with cocoa extract, certified organic ginger oil, cardamom oil with other pure flower and plant essences.
96% naturally derived*. Vegan. Cruelty free.
FREE FROM:
Silicones
Parabens
Mineral Oil
Synthetic fragrances
*From plants, non-petroleum minerals or water, on average per ISO standards.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
How to Use
1. After shampooing, use weekly as an ultra-hydrating treatment.
2. Smooth through damp hair from roots to tip.
3. Leave on 2-5 minutes.
4. Rinse thoroughly.
Pro Tip
Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply hot towel over hair masque and relax.
Oily roots and dry ends? Multi-masque with treatment masque light moisture from roots to midshaft and treatment masque deep moisture from midshaft to ends.
Your nutriplenish™ regimen
Step 1: Cleanse
With shampoo deep moisture
Step 2: Condition & Treat
Daily: Use conditioner deep moisture
Weekly: Replace conditioner with treatment masque deep moisture
Step 3: Leave-in
Use daily moisturizing treatment for rich, decadent hydration or leave-in conditioner as a lightweight leave-in.
Follow with styling regimen.
1. After shampooing, use weekly as an ultra-hydrating treatment.
2. Smooth through damp hair from roots to tip.
3. Leave on 2-5 minutes.
4. Rinse thoroughly.
Pro Tip
Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply hot towel over hair masque and relax.
Oily roots and dry ends? Multi-masque with treatment masque light moisture from roots to midshaft and treatment masque deep moisture from midshaft to ends.
Your nutriplenish™ regimen
Step 1: Cleanse
With shampoo deep moisture
Step 2: Condition & Treat
Daily: Use conditioner deep moisture
Weekly: Replace conditioner with treatment masque deep moisture
Step 3: Leave-in
Use daily moisturizing treatment for rich, decadent hydration or leave-in conditioner as a lightweight leave-in.
Follow with styling regimen.
INGREDIENTS
Featured Ingredients: Pomegranate seed oil, mango butter, coconut oil.
Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Mangifera Indica (Mango) Seed Butter, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Punica Granatum (Pomegranate) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Tricaprylyl Citrate, Heptyl Undecylenate, Squalane, Euphorbia Cerifera (Candelilla) Wax\Candelilla Cera\Cire De Candelilla, Caprylyl Glycol, Lactic Acid, Propanediol, Cetrimonium Chloride, Benzyl Alcohol, Cetyl Hydroxyethylcellulose, Octyldodecyl Citrate Crosspolymer, Fragrance (Parfum), Amyl Cinnamal, Citronellol, Citral, Hydroxycitronellal, Geraniol, Limonene, Linalool, Potassium Sorbate, Phenoxyethanol Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
Jar is 100% PCR PET.
Aveda is a pioneer in 100% PCR PET Bottles – 85% of our skincare & hair styling PET bottles and jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging.
Aveda is a pioneer in 100% PCR PET Bottles – 85% of our skincare & hair styling PET bottles and jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
pairs well with
Before: Unwashed hair.
After: Results with nutriplenish™ shampoo deep moisture, treatment masque deep moisture combined with multi-use hair oil, curl gelée, daily moisturizing treatment and leave-in conditioner. Blow dried with diffuser attachment.
NEW nutriplenish™
treatment masque: deep moisture
Rich, decadent moisture masque
for medium to thick dry hair, all textures
4X more hydration,* instantly.
96% naturally derived,** cruelty free and vegan.
*Four times the hydration of untreated hair.
**From plants, non-petroleum minerals or water, using ISO standard.
**From plants, non-petroleum minerals or water, using ISO standard.
Multi-masking with nutriplenish™
treatment masques
Experiencing oily roots with dry ends? Use the light moisture masque on roots where hair tends to be oilier and the deep moisture masque on dry ends to restore nutrient-rich hydration.
light moisture masque
• Ultra-light gel cream hydrates without weighing hair down.
• Ideal for fine to medium hair, all textures.
deep moisture masque
• Decadent cream restores moisture to even the driest hair.
• Ideal for medium to thick hair, all textures.
• 2.5X more butters and oils than light moisture masque.
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