BEAUTY | AUGUST 4, 2017

SAY GOOD MORNING WITH TULASĀRA™ RENEW MORNING CREME

We tap into advanced science and Ayurvedic wisdom to formulate our skin care products with the muscle they need for proven results. Case in point: Our new Tulasāra™ Renew Morning Creme. Inspired by Ayurveda, the ancient healing art of India, this high-performance preparation promotes a youthful look (as in, radiant, less lined, and well hydrated skin). We asked Justina Mejia-Montane, Vice President, Global Product Development, to give us a breakdown of the cream’s key components.

 

• For brightening your skin and making it look more evenly toned: “The cream has a licorice root extract in addition to molasses extract, which help reduce visible discoloration and dark spots to promote a more even looking skin tone over time,” says Justina. But it also yields instant benefits thanks to mineral-derived light-reflecting ingredients. “These provide a soft-focus, radiant finish. Almost like an Instagram or Snapchat filter,” she says.

 

• For smoothing the look of fine lines: “We’ve added two powerful ingredients, a bio-peptide, which helps support skin’s natural production of collagen—and sigesbeckia extract that helps support the skin’s natural extracellular matrix,” says Justina. Together, these ingredients help to give the skin a firmer, more lifted appearance.

 

• To protect against future damage: “There’s certified organic ginger extract, which is a traditional Ayurvedic ingredient and a known antioxidant, as well as several other antioxidants, including rice bran, and vitamin E-derived from sunflower oil, all of which work together to help neutralize free radical damage,” says Justina. 

 

• For moisturization: In addition to the aforementioned ingredients, the cream also features oleosomes, which are natural oil bodies found in plants. These particles are a plant’s way of concentrating nutrients and storing energy in their cells; And they integrate easily into the skin cells, helping provide immediate and moisture over time without disrupting the skin’s barrier.

 

Now in case you were wondering what difference a day cream can make to your skin, consider this: it is believed that about 80 percent of aging is due to environmental factors. “This means that you have more control over your aging destiny than you think,” says Justina. So top your Tulasāra™ Renew Morning Creme with your regular SPF, like Aveda Daily Light Guard™ Defense Broad Spectrum SPF 30 and prepare to get—and staying—glowing for years to come.

 

 

ARE YOU READY FOR THE MORNING?

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