Everything we loved from New York Fashion Week

Get all the details and pro tips from Aveda Artists

Every September and February, Aveda Artists head to New York City to work backstage at New York Fashion Week, creating hair and makeup looks that bring the designers’ visions to life on the runways. This year, we saw looks from brands we’ve partnered with for years, like Tibi, as well as new friends like Brandon Maxwell.


If you didn’t have an all-access pass to the NYFW action, fret not — we’ve got all the details from each Aveda show right here!



Global Artistic Director for Aveda Makeup Janell Geason and Aveda guest Artist Jon Reyman led the teams for Elie Tahari’s 45th anniversary show.


"We are feeling kind of ‘70s for the hair,” said Jon. “We’ve created two different looks: If the hair is straight, we’re giving it more of a lived-in look with a bit of a bend, keeping it cool, modern and young. If the model has curls, we’re bringing it out and making it kind of fluffy: not too defined, fuller with some airiness to it.” To get the soft curls seen on the runway, Jon and team used Pure Abundance Style-Prep and diffused for full, big curls.


As for makeup, Janell and team went totally natural and feminine, using Petal Essence Eye Color in Gobi Sands and Black Forest Mosscara on the eyes and Petal Essence Face Accents in Tesserae on cheeks. Pencil in brows using Aveda’s new Brow Definer and finish the look with Feed My Lips lipstick in Honey Ginger, Bronzed Pecan or Kimi Fig, depending on skin tone.



Chignons were all the rage at Hellessy F/W 2019; Jon used Volumizing Tonic before styling and finished with Control Force hair spray. The chignons were styled to look “not too perfect” with a few pieces pulled out for elegant ease.


Janell looked to the ‘90s for makeup inspo, creating a grungy look with clumped mascara on lashes, bold eyeliner and penciled-in brows. (Janell used Brow Definer, which launches soon!) Models wore neutral, subtle lip colors that complemented their skin tones.



Classic French twists were on the menu for Chiara Boni’s elegant and chic Fall/Winter 2019 show. “I was really inspired by the silhouettes in this collection,” he said. “I love the idea of ‘old becoming new’ again and the modernized French twist is a beautiful way to portray that.”

The models’ hair was pulled back into an updo with lots of volume. Jon used Volumizing Tonic and Thickening Tonic to prep the hair and blow dried it for extra volume. After twisting it back and securing with pins, he finished the look with Air Control and Control Force hair sprays to hold the look in place.


The makeup look at Chiara was just as classically romantic — all about brows, lips and beautiful skin. She used the new Brow Definer for filled-in brows and a combination of Inner Light Mineral Tinted Moisture, Concealer and Tulasara Radiant Oleation Oil for a beautiful, glowy base. For the dramatic red lip look, Janell used Pure Nourish-Mint Lip Liner in Raisin to line the lips first and add depth, added Pomegranate liner to continue filling in, and then pressed lipstick in Chili on top. Ooh la la!



Artist Bob Recine called the knotted chignon bun at Brandon Maxwell “Supersonic Ballerina,” and he was totally right. He started with Phomollient and worked it into the roots of the models’ hair, then made an ultra-precise center part, secured the hair into a low ponytail and carefully blow dried the top to “bake” the look in place. Next, he separated the ponytail into 3 sections and began twisting them back and forth, wrapping them into the bun and securing with pins, then securing the buns with either Control Force or Air Control.




For the look at Tibi, founder Amy Smilovic and Aveda guest Artist Frank Rizzieri made hair accessories with fabric remnants. Low, subtly crimped ponytails were tied up with reclaimed fabric from the Tibi showroom, putting the Aveda Mission into action. To get the look, Frank Rizzieri started by spraying Pure Abundance Volumizing Hair Spray in straightened hair at the root to give some lift.


Then, using a curling iron he carefully clamped and twisted the hair in an upward motion to create a crease approximately 1” in length. Frank then sprayed Brilliant Spray-On Shine onto the brush before brushing it through. He secured the pony with a clear elastic before covering with reclaimed fabric, then finished with Air Control.




Gary Gill created the hair look for the 3.1 Phillip Lim show, which offered plenty of movement as the models walked down the runway.


To get the look, Gary started with straight hair, parting it into two sections on either side of the front of the head and nine sections in the back, adding two pumps of Phomollient and a few sprays of Texture Tonic to each section. Each section was then braided, blow dried and flat ironed to “bake” the style in.


After letting the style set for several minutes, the braids were removed and brushed through.




For Yajun’s F/W 2019 show, Aveda guest Artist Jon Reyman created two “graphic, strong styles” to complement their collection. “The designers love that wet, shiny, lived-in look,” he said.

The standout look for the show featured slicked-back sides with height and texture at the top and dry, fluffy texture in the back — think a modern party mullet style. To get the look, Jon started with a generous amount of Phomollient Styling Foam and Volumizing Tonic to saturate the top of the hair. He then molded different pieces into the desired height and texture and secured in place with pins. After spraying more Volumizing Tonic to the back and ends of the hair and fluffing it out with a brush, he gently dried the top of the hairstyle to hold it all in place, removed the pins, and locked in the final look with Control Force.


Want to see more from NYFW? Follow us on Instagram!