For your hair. For the planet. For our communities.
It's the time of year to reflect and reset our priorities for the year ahead. It only takes a moment to evaluate our decisions' impact on the world and explore opportunities to make better beauty choices. With Aveda, you can start the new year strong with one simple step: make a meaningful choice that both helps strengthen your hair and shows you care.
Caring for planet & people is our mission
The planet and your beauty care has been our top priority for over four decades. Our commitments to a sustainable future include being 100% vegan, Leaping Bunny-approved and teaming up with over 100 nonprofit and NGO organizations to help drive environmental and social improvements in communities around the globe.
Join us for #veganuary
To continue our long-standing devotion to plant-powered progress in 2023, we proudly support the Veganuary Challenge1. The world’s largest vegan initiative is a month-long global movement that inspires people around the globe to make vegan choices during January and beyond.
There is strength in numbers: Take the Veganuary pledge with us and experience how rewarding one simple vegan lifestyle change can be for you and your hair. Our high-performance vegan hair repair formulas are a good place to start.
Powerful hair care performance rooted in nature
Our 94% naturally derived2 hair strengthening system, botanical repair™, is made with our planet and its people in mind. We formulate using high-performance extracts and are committed to sourcing animal-free, naturally derived3 ingredients from partnerships that employ responsible practices.
Our botanical repair™ formulas help you build new bonds after chemical treatments and environmental stressors. With this plant-powered collection, you can repair, protect and help prevent future damage while infusing your hair with our signature pure-fume™ aroma.
Your vegan hair repair tool kit
The tools you use in your hair routine are the most important part of getting instantly shinier, stronger, healthier-looking hair. Whether your goal is an elaborate updo, '80s perm revival, or “I woke up like this” hair—set a strong foundation with hair repair.
Here’s our new year, stronger hair, complete vegan and silicone-free tool kit for all hair types and textures:
Build new hair bonds and condition with our botanical repair™ strengthening conditioner, formulated for daily use to condition without weighing hair down, leaving hair smooth, soft and shiny.
Redefine what it means to rest and repair with our vegan bond-building hair serum botanical repair™ strengthening overnight serum, which works while you sleep to reduce split ends by 84% in one night.
