Begin the new

year with the


power of vegan


For your hair. For the planet. For our communities.


It's the time of year to reflect and reset our priorities for the year ahead. It only takes a moment to evaluate our decisions' impact on the world and explore opportunities to make better beauty choices. With Aveda, you can start the new year strong with one simple step: make a meaningful choice that both helps strengthen your hair and shows you care.



Caring for planet & people is our mission


The planet and your beauty care has been our top priority for over four decades. Our commitments to a sustainable future include being 100% vegan, Leaping Bunny-approved and teaming up with over 100 nonprofit and NGO organizations to help drive environmental and social improvements in communities around the globe.



Join us for #veganuary


To continue our long-standing devotion to plant-powered progress in 2023, we proudly support the Veganuary Challenge1. The world’s largest vegan initiative is a month-long global movement that inspires people around the globe to make vegan choices during January and beyond.


There is strength in numbers: Take the Veganuary pledge with us and experience how rewarding one simple vegan lifestyle change can be for you and your hair. Our high-performance vegan hair repair formulas are a good place to start.




Powerful hair care performance rooted in nature


Our 94% naturally derived2 hair strengthening system, botanical repair, is made with our planet and its people in mind. We formulate using high-performance extracts and are committed to sourcing animal-free, naturally derived3 ingredients from partnerships that employ responsible practices.


Our botanical repair formulas help you build new bonds after chemical treatments and environmental stressors. With this plant-powered collection, you can repair, protect and help prevent future damage while infusing your hair with our signature pure-fume aroma.




Your vegan hair repair tool kit


The tools you use in your hair routine are the most important part of getting instantly shinier, stronger, healthier-looking hair. Whether your goal is an elaborate updo, '80s perm revival, or “I woke up like this” hair—set a strong foundation with hair repair.


Here’s our new year, stronger hair, complete vegan and silicone-free tool kit for all hair types and textures:


Gently and luxuriously cleanse with our botanical repair strengthening shampoo to remove excess sebum, pollution and product build-up.


Build new hair bonds and condition with our botanical repair strengthening conditioner, formulated for daily use to condition without weighing hair down, leaving hair smooth, soft and shiny.


Instantly strengthen and repair hair while providing heat protection from styling up to 450°F with our 99% naturally derived3 botanical repair strengthening leave-in treatment.


Redefine what it means to rest and repair with our vegan bond-building hair serum botanical repair strengthening overnight serum, which works while you sleep to reduce split ends by 84% in one night.


Instantly soften and strengthen with a weekly masque using our botanical repair intensive strengthening masque: light or rich, made with plant-derived technologies.




Discover luxurious vegan hair repair that keeps our three homes in mind—you, the planet and its people.









1By clicking #Veganuary you are heading to

294% Naturally derived on average, per ISO 16128 Standard. From plant sources, non-petroleum mineral sources, and/or water.

3Per ISO 16128 Standard, form plant sources, non-petroleum mineral sources, and/or water.