Plant-powered protection for long-lasting radiant color

NEW color control shampoo and conditioner

100% vegan color protection for 8 weeks, wash after wash.* 94% naturally derived.** Cruelty free. Silicone free. Free of sulfate cleansers.

*Based on 24 washes. **Color control is 94% naturally derived on average per ISO standard. From plants, non-petroleum minerals or water.

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100% vegan color
protection and care

NEW color control shampoo and conditioner

Color-keeping bio-fermented actives lock in your color, while omega-9-rich apricot oil leaves hair nourished and radiant.

COLOR CONTROL

High-performance plant power

See the upgrade

See the upgrade when you try color control shampoo and conditioner

color conserve


Instantly intensifies color
 

Not Silicone free
 

Not Sulfate-Cleanser free
 

88% Naturally derived

See the upgrade when you try color control shampoo and conditioner

color control


Up to 8 weeks of protection*
 

Silicone free
 

Sulfate-Cleanser free
 

94% Naturally derived

*Based on 24 washes.

VIRTUAL TRY-ON

Find your new shade

Virtually explore new hair colors with our 65 shades so you can find your new look.

Discover high-performance hair color

Why Aveda color?

Feel good about what's on your head. 93% naturally derived.* Vegan. Fade resistant. Conditions, with radiant shine. Customized just for you.

*From plants, non-petroleum minerals or water.