Now is the perfect time to embrace your natural curls! Discover our curly girl routine that'll define wavy or curly hair, and discover more about our can't-live-without be curly™ collection.
STEP 1: shampoo
Begin with be curly™ shampoo or co-wash. To use: For shampoo, massage inot hair and rinse. For co-wash, apply a generous amount into wet hair from mid-length to ends, then work toward the roots. Massage into your scalp, make sure you've covered your curls completely, then rinse. Repeat if needed.
Lastly, intensify your curls with be curly™ curl enhancer. To use: Apply a small amount from mid-lengths to ends. Use your fingers to detangle curls and apply product all the way through hair. Air dry and go!
Discover major hair inspiration and coily, curly, wavy looks we love. Show us your curls by tagging #BeCurly and mention @aveda in your photos.
BE CURLY™ IS TOP RATED FOR A REASON
Don't take our word for it, here are some of our favorite reviews
PERFECT FOR CURLY HAIR
Loved the smell and left my hair soft and curly with no frizz. - Jniferg from Martinsville, VA
LEARNED TO EMBRACE MY NATURAL HAIR
After I started using this product I now let my hair do its own thing.
It keeps the frizzies at bay and my naturally wavy curls defined and shining. - Regina from Raleigh, NC