Vegan Face Serums & Concentrates
Frequently Asked Questions
What is a face serum?
Serums are a powerful concentrated treatment that are formulated to be applied after cleansing and before moisturizing products to target specific skin concerns. Plant-powered serums are designed to deliver concentrated botanical actives where your skin needs them most—helping reduce sine lines and wrinkles and improve skin’s elasticity while sculpting and firming plus plumps skin with hydration. An anti-aging serum is designed to reduce fine lines and wrinkles, and improves skin’s elasticity while sculpting and firming. Vitamin C works synergistically works to reduce the visible signs of collagen loss.
What is the difference between a serum and moisturizer?
Unlike moisturizers, which work primarily to lock in moisture and support the skin’s barrier, serums are lightweight and fast-absorbing, formulated with a higher concentration of active ingredients that target specific concerns more deeply. Think of serums as a treatment step—used after cleansing and toning but before moisturizing—to give your skin a potent boost of radiance, smoothness, and resilience. With Aveda’s Advanced Botanical Kinetics™ Vitality Serum, this high-performance face serum helps visibly reduce fine lines and wrinkles while improving elasticity for a firmer, more sculpted look. Phytotech vegan collagen from plants plumps skin with hydration, while vitamin C works in synergy with our Vegan Peptide Complex to help minimize the visible signs of collagen loss—revealing skin that looks smoother, stronger, and revitalized.
When should I use a serum in my skincare routine?
Serums are best applied after cleansing and toning, and before moisturizing. Their lightweight, concentrated formulas are designed to deliver targeted ingredients deep into skin—so applying them early helps maximize absorption and results.
Follow up with a moisturizer to help seal in hydration and amplify the benefits of your serum, leaving skin balanced, nourished, and glowing.
How often should I use a serum for my face?
A gentle serum is appropriate for daily use, morning and night, as part of your ritual. A lightweight, plant-powered formula instantly boosts hydration and helps strengthen the skin’s moisture barrier—leaving your complexion feeling soft, smooth, and visibly plumped. If you’re trying a new formula or have sensitive skin, start once a day and build up as your skin adjusts.
Can I use more than one serum?
Yes—you can absolutely use more than one serum in your skincare routine, as long as you layer them appropriately. Using targeted serums allows you to address multiple skin concerns at once, from hydration to visible signs of aging.
Start with a treatment-focused, vitamin C-rich, antioxidant serum to hep support skin’s vitality and smooth the appearance of fine lines. Follow with an intense hydrating serum with hyaluronic acid to flood the skin with hydration and help lock in moisture.
Be sure to apply serums from thinnest to richest, then finish with a moisturizer to seal in benefits and keep skin looking plump, balanced, and radiant.
Do I still need a moisturizer if I use a serum?