Learn more about Aveda Congress 2023




 


A celebration of artistry and community, Aveda Congress brings together Artists from around the world, pushing the limits of creativity with jaw-dropping results. Beauty, fashion, and technical brilliance combine in this spectacular showcase of the power of Aveda’s high-performance, vegan and naturally derived hair care and hair color. All crafted with care for you and the planet.
 

Cutting-edge style at every turn. Watch now.

Cutting-edge style at every turn


 

Straight from Antoinette Beenders' evening performance at Aveda Congress 2023

Straight from Antoinette Beenders' evening performance.

Aveda Congress 2023

Senior Vice President, Professional Global Artistry Antoinette Beenders is an award-winning, globally renowned stylist who started her Aveda career in 1997. Antoinette and her team presented "Knowledge of the Whole", a stunning evening performance featuring a collection of show-stopping hair looks inspired by the It Girls of '90s London. 

Bleach Blonde Bowl Cut

Look 1:

Bleach Blonde Bowl Cut

The classic cut gets a 2023 update. 

Product Pick

Repair and strengthen chemically processed hair with botanical repair intensive strengthening masque light or rich, then finish with light elements texturing creme.

light elements texturing creme is a creamy wax giving weightless texture with light hold

light elements
texturizing creme

Creamy wax gives weightless texture wiht light hold for all hair types.

botanical repair strengthening masques intensely repairs and strengthens hair instantly.

botanical repair
strengthening masques

Intensely repairs and strengthens hair instantly.

Supermodel Chic

Look 2:

Supermodel Chic

The Supers never go out of style—and neither does this sleek bob.

Product pick

Strengthen, repair and prep hair for styling with botanical repair strengthening leave-in treatment and finish with air control to secure the look with flexible hold.

botanical repair strengthening leave-in treatment instantly strengthens and repairs

botanical repair
strengthening leave-in
treatment

Intensely strengthenings and repairs from the inside out.

air control light hold hair spray provides flexible, lasting hold for all hair types

air control light
hold hair spray

Flexible, lasting hold for all hair types.

Learn more about Aveda Congress 2023

Are you ready?

Be sure to follow Aveda for an inside look showcasing Aveda's cutting-edge artistry and high-style looks from backstage to the front row.

#AvedaCongress

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