be curly advanced™
Up to 2X more shine*
Curl and coil care, perfected by plants and co-created by textured hair experts and scientists.*
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Discover bestsellers
be curly advanced™
Now available in liter sizes
Get 4x more of your favorite be curly advanced™ shampoo & conditioner in 30% less packaging.*
& hair masque
Shop body, skin and hair
Discover 100% vegan products for whole body care
Best for your unique hair type
enhance your hair's natural beauty.
Hair Color as
limitless as you
artistry. Always 100% vegan.
Get points for
every product
purchase.
Personalized Services & Tools
More services, virtual consultations and tools to deliver the personalized products and regimen for you.
Plant-powered performance
Unlock your hair's potential with a customized routine of highly naturally derived, vegan hair and scalp care products.
Plant-powered hair care rooted in nature
Leaping Bunny Approved
100% vegan, naturally derived high-performance formulas.
Pioneer in sustainability
95% of PET bottles and jars contain 100% Post-Consumer Recycled resin & more than 80% of our HDPE bottles are minimum of 80% PCR resin.
Care for people and planet
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.