Shop be curly advanced shampoo & conditioner products - now available in liter sizes

be curly advanced

Up to 2X more shine*

Curl and coil care, perfected by plants and co-created by textured hair experts and scientists.*

*Ex-vivo testing on tresses treated with be curly advanced Curl Enhancer Cream or Coil Definer Gel vs unwashed hair.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

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Shop be curly advanced shampoo & conditioner products - now available in liter sizes

be curly advanced

Now available in liter sizes

Get 4x more of your favorite be curly advanced shampoo & conditioner in 30% less packaging.*

Shop for scalp solutions hydrating scalp & hair masque
NEW scalp solutions hydrating scalp
& hair masque
Hair care starts at the scalp
Soothe scalp dryness with moisture and replenish hair in a moment of self-care.
Feel your scalp say
Ahhhh
Experience a rejuvenating & moisturizing professional scalp treatment exclusively at an Aveda salon. Get shinier, healthier looking hair after just 1 service.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to
enhance your hair's natural beauty.
Find a salon to book your next hair color service

Hair Color as
limitless as you

Infinite color possibilities. Expert
artistry. Always 100% vegan.
Join Aveda+ rewards program

Get points for
every product
purchase.

Personalized Services & Tools


More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered performance

Unlock your hair's potential with a customized routine of highly naturally derived, vegan hair and scalp care products.

Plant-powered hair care rooted in nature

Leaping Bunny Approved
100% vegan, naturally derived high-performance formulas.

Pioneer in sustainability
95% of PET bottles and jars contain 100% Post-Consumer Recycled resin & more than 80% of our HDPE bottles are minimum of 80% PCR resin.

Care for people and planet
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.

*Based on the purchase of a 1 liter bottle instead of the same formula in 200ML or 250ML bottles or tubes.