Free lipstick with purchase

Our treat

Choose a FREE feed my lips lipstick with $100+ orders ($34 value)*

*No code required. Select lipstick at checkout. While supplies last.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Discover bestsellers

Shop be curly advanced shampoo & conditioner products - now available in liter sizes

be curly advanced

Up to 2X more shine*

Curl and coil care, perfected by plants and co-created by textured hair experts and scientists.*

*Ex-vivo testing on tresses treated with be curly advanced Curl Enhancer Cream or Coil Definer Gel vs unwashed hair.
Our favorite #GetCurlyWithMe looks
Shop be curly advanced shampoo & conditioner products - now available in liter sizes

be curly advanced

Now available in liter sizes

Get 4x more of your favorite be curly advanced shampoo & conditioner in 30% less packaging.*

Shop for scalp solutions hydrating scalp & hair masque
NEW scalp solutions hydrating scalp
& hair masque
Hair care starts at the scalp
Soothe scalp dryness with moisture and replenish hair in a moment of self-care.
Feel your scalp say
Ahhhh
Experience a rejuvenating & moisturizing professional scalp treatment exclusively at an Aveda salon. Get shinier, healthier looking hair after just 1 service.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Best for your unique hair type

100% vegan products designed to
enhance your hair's natural beauty.
Find a salon to book your next hair color service

Hair Color as
limitless as you

Infinite color possibilities. Expert
artistry. Always 100% vegan.
Join Aveda+ rewards program

Get points for
every product
purchase.

Personalized Services & Tools


More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered performance

Unlock your hair's potential with a customized routine of highly naturally derived, vegan hair and scalp care products.

Plant-powered hair care rooted in nature

Leaping Bunny Approved
100% vegan, naturally derived high-performance formulas.

Pioneer in sustainability
95% of PET bottles and jars contain 100% Post-Consumer Recycled resin & more than 80% of our HDPE bottles are minimum of 80% PCR resin.

Care for people and planet
Over $71M raised for non-profit clean water projects, including global partner charity: water, to protect clean water access.

*Based on the purchase of a 1 liter bottle instead of the same formula in 200ML or 250ML bottles or tubes.

*Offer ends on 1/15/2025 at 11:59 p.m. PT. Receive one lipstick with $100 orders. Select at checkout, shades may vary, no offer code required. Limited quantities available. Offer valid on aveda.com. Not available at Aveda retail stores or Nordstrom locations. All salon locations listed carry Aveda but may not be participating in this promotion. Note that not all salons are open on Sunday, please call ahead for hours of operation and participation. To use this offer at a participating Aveda salon, please mention the offer. Please call ahead for hours of operation and participation. Promotional days and shades may vary. Offer valid while supplies last. Offer available to U.S. residents only. We reserve the right to substitute any free item with an item of equal or greater value. Applicable purchase amount does not include Shipping and Handling, Gift Wrap fees, Sales Tax charges, or items noted as not eligible. Offer may not be applied to the purchase of Aveda Online eGift Cards. The value of eGift Cards purchases are not used to determine promotional thresholds. Offer cannot be applied to previously placed orders. Offer is not applicable to pending purchases. Pro Members and employees are excluded. Offer applies to authorized purchases only. Only authorized orders will be processed and shipped. Please note: We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Other restrictions may apply.