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    Home / shampoo / invati advanced™ exfoliating shampoo light
    BEST SELLER
    RECOMMENDED FOR YOU

    invati advanced™ exfoliating shampoo light

    … Read More

    95% naturally derived* lightweight shampoo gently exfoliates, purifies and renews scalp while delivering a clean, weightless airy afterfeel. Creates an optimal foundation for thicker, fuller hair.
    Full results in just 12 weeks. Research shows that repetition helps you form a new routine, so if you really want thick, full hair, commit to using invati advanced™daily. Soon it will become a regular part of your regimen—and you'll have the hair you seek

    ideal for fine hair; normal to oily scalp

    *From plants, non-petroleum minerals or water.

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    Save 10% on refills + free shipping with subscription
    • 1.7 fl oz/50 ml - travel size $14.00

    • 6.7 fl oz/200 ml $38.00

    • 33.8 fl oz/ 1 litre $152.00

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    DETAILS

    invati advanced™ exfoliating shampoo light

    Lightweight shampoo exfoliates, purifies and renews the scalp.
    • Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system
    • Formulated for fine thinning hair and normal to oily scalp types
    • Formulated with a micellar cleansing system for added purification
    • Wintergreen derived salycylic acid helps remove build-up that can clog pores
    • Blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in
    • Delivers a clean, weightless, airy afterfeel
    • Sulfate cleanser-free formula with high lather
    • Color safe

    Save money and save plastic when you buy a litre.
    • litres cost 20% less per ounce**
    • litres use up to 28% less plastic**

    FREE FROM:
    Sulfate Cleansers
    Silicone
    Parabens
    Mineral Oil
    Petrolatum
    Formaldehyde
    Animal Ingredients
    Synthetic Fragrance
    Gluten

    Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.

    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

    *Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
    **Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottles or tubes.

    Click here for Aveda's care curelty free page
    People tested

    USAGE

    Massage into wet hair and scalp. Rinse. Follow with invati advanced™ thickening conditioner and scalp revitalizer

    TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.

    INGREDIENTS

    Ingredients: Water\Aqua\Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Sodium Cocoyl Isethionate, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Babassuamidopropyl Betaine, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng (Ginseng) Root Extract, Emblica Officinalis Fruit Extract, Caffeine, Glycerin, Glycol Stearate, Arginine, Salicylic Acid, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Citric Acid, Sodium Hydroxide, Acrylates Copolymer, Fragrance (Parfum), Geraniol, Eugenol, Citral, Citronellol, Limonene, Linalool, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol <ILN48799>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    RESPONSIBLE PACKAGING

    1.7 fl oz/50 ml | More than 80% of our HDPE bottles are a minimum of 80% PCR resin*
    *Based on FY22 production volume shipped to distribution facilities.  and cap. Please recycle.
    6.7 fl oz/200 ml | More than 80% of our HDPE bottles are a minimum of 80% PCR resin*
    *Based on FY22 production volume shipped to distribution facilities.  and cap. Please recycle.
    33.8 fl oz/1 litre | More than 80% of our HDPE bottles are a minimum of 80% PCR resin*
    *Based on FY22 production volume shipped to distribution facilities.  and cap. Please recycle.

    RESPONSIBLE MANUFACTURING

    First beauty company manufacturing with 100% wind power in our primary facility. Our primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.
    DETAILS

    Lightweight shampoo exfoliates, purifies and renews the scalp.
    • Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system
    • Formulated for fine thinning hair and normal to oily scalp types
    • Formulated with a micellar cleansing system for added purification
    • Wintergreen derived salycylic acid helps remove build-up that can clog pores
    • Blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in
    • Delivers a clean, weightless, airy afterfeel
    • Sulfate cleanser-free formula with high lather
    • Color safe

    Save money and save plastic when you buy a litre.
    • litres cost 20% less per ounce**
    • litres use up to 28% less plastic**

    FREE FROM:
    Sulfate Cleansers
    Silicone
    Parabens
    Mineral Oil
    Petrolatum
    Formaldehyde
    Animal Ingredients
    Synthetic Fragrance
    Gluten

    Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.

    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

    *Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
    **Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottles or tubes.

    Click here for Aveda's care curelty free page
    People tested
    USAGE
    Massage into wet hair and scalp. Rinse. Follow with invati advanced™ thickening conditioner and scalp revitalizer

    TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.
    INGREDIENTS
    Ingredients: Water\Aqua\Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Sodium Cocoyl Isethionate, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Babassuamidopropyl Betaine, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng (Ginseng) Root Extract, Emblica Officinalis Fruit Extract, Caffeine, Glycerin, Glycol Stearate, Arginine, Salicylic Acid, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Citric Acid, Sodium Hydroxide, Acrylates Copolymer, Fragrance (Parfum), Geraniol, Eugenol, Citral, Citronellol, Limonene, Linalool, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol <ILN48799>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    RESPONSIBLE PACKAGING
    1.7 fl oz/50 ml | More than 80% of our HDPE bottles are a minimum of 80% PCR resin*
    *Based on FY22 production volume shipped to distribution facilities.  and cap. Please recycle.
    6.7 fl oz/200 ml | More than 80% of our HDPE bottles are a minimum of 80% PCR resin*
    *Based on FY22 production volume shipped to distribution facilities.  and cap. Please recycle.
    33.8 fl oz/1 litre | More than 80% of our HDPE bottles are a minimum of 80% PCR resin*
    *Based on FY22 production volume shipped to distribution facilities.  and cap. Please recycle.
    RESPONSIBLE MANUFACTURING
    First beauty company manufacturing with 100% wind power in our primary facility. Our primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.
    Aveda is now Bcorp certified

    As a B Corp™, we're part of a global community of leaders using business as a force for good.

    LEARN MORE
    Aveda is Leaping Bunny approved

    We're Leaping Bunny Approved and have been opposed to animal testing since our start in 1978.

    LEARN MORE
    Aveda creates high-performance beauty products responsibly with 100% vegan ingredients

    Aveda creates high-performance beauty products responsibly with 100% vegan ingredients.

    LEARN MORE

    pairs well with

    BEST SELLER
    RECOMMENDED FOR YOU
    invati advanced™ thickening conditioner
    instantly thickens with fullness that lasts all day
    $14.00 - $180.00
    • 1.4 fl oz/40 ml - travel size $14.00

    • 6.7 fl oz/200 ml $46.00

    • 33.8 fl oz/1 litre $180.00

    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    Add to Bag
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    BEST SELLER
    RECOMMENDED FOR YOU
    invati advanced™ scalp revitalizer
    Reduces hair loss* to help keep the hair you have longer

    *Due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
    $20.00 - $124.00
    • 1 fl oz/30 ml - travel size $20.00

    • 5 fl oz/150 ml $72.00

    • 5 fl oz/150 ml - 2 refills + 1 pump $124.00

    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    Add to Bag
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    RECOMMENDED FOR YOU
    invati advanced™ intensive hair and scalp masque
    nourish the scalp; thicken, strengthen and hydrate thinning hair
    $14.00 - $55.00
    • 1.4 fl oz/40 ml - travel size $14.00

    • 5 fl oz/150 ml $55.00

    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    Add to Bag
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    RECOMMENDED FOR YOU
    damage remedy™ daily hair repair
    leave-in treatment for instant visible repair and heat protection
    $46.00
    3.4 fl oz/100 ml
    • 3.4 fl oz/100 ml $46.00

    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    Add to Bag
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    How invati advanced works

    WATCH THE VIDEO
     

    How to choose an invati advanced™ shampoo for fine hair
     

    Determine which invati advanced™ exfoliating shampoo is ideal for you if you have fine hair and/or normal to oily scalp.
     

    WATCH NOW
    Shop invati advanced exfoliating shampoo: light

    Exfoliate & Purify

    invati advanced™
    exfoliating shampoo: light

    With micellar cleansing and lots of lather; formulated to be weightless. Ideal for fine hair; normal to oily scalp. 

    SHOP NOW
    Shop invati advanced exfoliating shampoo: rich

    Exfoliate & Nourish

    invati advanced™
    exfoliating shampoo: rich

    With 10x more conditioning ingredients.* Ideal for medium to thick hair; normal to dry scalp. 

    SHOP NOW

    *When compared with invati advanced™ exfoliating shampoo: light.

    Full results in just 12 weeks 

    Research shows that repetition helps you form a new routine, so if you really want thick, full hair, commit to using invati advanced™ daily. Soon it will become a regular part of your regimen—and you'll have the hair you seek.

    Learn more about vanilla blockchain tracing

    Vanilla blockchain tracing.
    Transparency to a T.

    Traceability matters when it comes to botanical ingredients. It can help track and ensure ingredient quality and responsible sourcing practices throughout the supply chain. Aveda is using this transparency to help drive environmental and social improvements such as organic certification and 3rd party fair wage verification for farmers. 

    LEARN MORE
    Take our hair & scalp check quiz to find a customize hair regimen just for you

    CUSTOMIZE YOUR HAIRCARE
     

    Hair & Scalp Check

    By understanding your unique hair needs we can provide a custom set of recommended products, styling how-to's and salon services for your next appointment.

    START QUIZ

    #INVATI ADVANCED

    Share your pics with the world, and you could appear right here! Simply tag yours with #invati and mention @aveda for a chance to be featured. 

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