Blue malva shampoo neutralizes brassy hair tones in all shades — especially blonde hair, and adds silvery brightness to grey hair.

Aveda's own pure-fume™ aroma with certified organic ylang ylang, lemon, eucalyptus and other pure flower and plant essences.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Massage onto wet hair. Lather and rinse. Follow with blue malva color conditioner.

Ingredients: Aqueous (Water\Aqua\Eau) Extracts\Extraits Aqueux:Malva Sylvestris (Mallow) Leaf Powder, Prunus Amygdalus Dulcis (Sweet Almond) Bark Powder, Centaurea Cyanus Flower Extract, Aloe Barbadensis Leaf Juice, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, Wheat Amino Acids, Panthenol, Tocopherol, Babassuamidopropyl Betaine, Peg-6 Cocamide, Dimethicone Peg-7 Cocoate, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polyquaternium-10, Isostearamidopropyl Morpholine Lactate, Glycerin, Fragrance (Parfum), Geraniol, Linalool, Limonene, Glycine Soja (Soybean) Oil, Sodium Chloride, Polysorbate 80, Maltodextrin, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Annatto (Ci 75120), Ext. Violet 2 (Ci 60730) <ILN41488>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

33.8 fl oz/1 litre: Minimum 80% post-consumer HDPE bottle. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.