NEW AT AVEDA
FILTER BY:

SUPERFOOD-INFUSED HYDRATION
 

NEW nutriplenish


Hydrates hair with nourishing
omega-5-rich organic pomegranate oil
for ultra-lush, manageable hair.

94% naturally derived*

*From plants, non-petroleum minerals or water.

supercharged by superfoods

nutriplenish is powered by omega-5-rich organic pomegranate oil blended with other potent plant-based nutrients. This superfood blend helps replenish lost nutrients to power hydration for sumptous, managable hair.

INTRODUCING NUTRIPLENISH
 

your powerhouse


leave-in conditioner


Instantly replenishes lost moisture and hydrates until your next shampoo. UV* and thermal protection. Detangles. Loved by all hair types. 

*With UV filters, helps protect against the drying effects of the sun.

Learn about Aveda's Ingredients

AVEDA'S INGREDIENT GLOSSARY

These key ingredients help power the Aveda products you love. Discover what they do and where they are sourced from - and why they'll make a difference in your hair care routine.

VIRTUAL TRY-ON

FIND YOUR
NEW SHADE

Virtually explore new hair colors with our 65 shades so you can find your new look. 

STRONGER.
LONGER HAIR.

Reduce breakage by 90% in just 1 week.*
damage remedy™ daily hair repair

*When used daily, in repeat grooming study vs non-conditioning shampoo.

KNOW WHAT WE'RE MADE OF

Quinoa
Soy
Macadamia


damage remedy daily hair repair
98% naturally derived*

*From plants, non-petroleum minerals or water.

FUND RESEARCH
BY HAND

limited-edition hand relief with cherry almond aroma
$5 supports cruelty-free breast cancer research*

*$5 (U.S.) per purchase. Maximum donation of $325,000 (U.S.) to the Breast Cancer Research Foundation® (BCRF). Donations from Aveda will never support research involving animals. Dates of promotions: October 1, 2019 through September 30, 2020.

LASTS LIKE
LIQUID LIPSTICK,
FEELS LIKE A BALM

NEW feed my lips liquid color balm
93% naturally derived,*
with pomegranate & avocado.

Shade Maraschino shown.
*From plants, non-petroleum minerals or water.


100% VEGAN,
93% NATURALLY DERIVED*

Our NEW liquid color balm and lip gloss fill your lips with nourishment from pomegranate, avocado and moisturizing fruit butters, while a vanilla mint aroma flavor refreshes. 

*From plants, non-petroleum minerals or water.

ALL-DAY MOISTURE, 
SHINING COLOR

NEW feed my lips lip gloss
98% naturally derived*
with pomegranate, mango & avocado.

*From plants, non-petroleum minerals or water.

Aveda vibrant hair color

VIBRANT
BY NATURE

aveda vibrant hair color
95% naturally derived.* Damage free.

Fuchsia full spectrum vibrants hair color shown.
*From plants, non-petroleum minerals or water.

THICKER HAIR
JUST GOT REAL

Don't just style hair fuller. Instantly thicken it! 
invati advanced shampoo, conditioner & revitalizer

invati advanced

Patented bio-fermented blend plus our Ayruvedic herb blend with ginseng and certified organic turmeric invigorate the scalp when massaged in. 

Certified organic amla instantly thickens the hair.

HYDRATE WITHOUT
THE WEIGHT

NEW sap moss shampoo & conditioner
94% naturally derived,* with sap, moss & coconut. 

*From plants, non-petroleum minerals or water.


THE HIDDEN POWERS OF SAP & MOSS

Iceland moss can absorb twice its weight in water to survive winter droughts. Larch sap seals in moisture to survive long, northern winters. Taking a cue from nature, sap moss hydrates your hair—without weighing it down.