NEW AT AVEDA
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PLANT-POWERED
HAIR-CARE

Shop the ultimate Aveda icons.

NEW BROW DEFINER

NATURAL,
BEAUTIFUL BROWS

instant definition & fullness
100% naturally derived*

*From plants, non-petroleum minerals or water.

A BETTER BLOW DRY
AT THE SPEED OF LIGHT

NEW blow dry accelerator 
cuts blow dry time | reduces breakage by 93%*
90% naturally derived**

*Based on a repeat grooming study with a blow dryer verses non-conditioning shampoo alone. 
**From plants, non-petroleum minerals or water.

 


SUGAR BEETS
GIVE A SWEETER
BLOW DRY

Blow dry your hair quickly with sugar beet derived lactic acid that helps seal your hair's cuticle and separate strands so that water can evaporate faster. It's one of the key ingredients in speed of light that help reduce blow dry time. Isn't that sweet? 

ROSEMARY MINT
SHAMPOO & CONDITIONER

Gently clarifies with micellar technology
by attracting and helping remove impurities.
97% naturally derived*

*From plants, non-petroleum minerals or water.

KNOW WHAT WE'RE MADE OF
 

Abyssinian
Lavender
Ylang Ylang

shampure shampoo & conditioner
weightless, long-lasting nourishment
95% naturally derived*

*From plants, non-petroleum minerals or water.

 

NATURALLY ABOVE
AND BEYOND SILICONE

Abyssinian oil provides weightless nourishment and shine and mimics the performance and slip of traditional silicones, but its natural. 

STOP AND SMELL
THE ROSEMARY MINT

invigorating aroma with certified organic rosemary, peppermint and spearmint

NEW rosemary mint vegan soy wax candle
100% naturally derived*

*From plants, non-petroleum minerals or water.

REDUCE
HAIR LOSS
BY 53%
*

invati advanced
98% naturally derived**

*Reduces hair loss due to breakage from brushing, after using the Invati Advanced™ system for 12 weeks.
**From plants, non-petroleum minerals or water.

THE POWERFUL
NATURE OF
INVATI ADVANCED

Patented bio-fermented blend plus our Ayruvedic herb blend with ginseng and certified organic turmeric invigorate the scalp when massaged in. 

Certified organic amla instantly thickens the hair.

TOUCHABLY SOFT HAIR
NATURALLY SWEET AROMA

NEW cherry almond shampoo & conditioner