BEAUTY | FEBRUARY 5, 2020
SAY GOODBYE
TO DRY HAIR
If you’re suffering from dull, frizzy hair or split ends, you are most likely experiencing the symptoms of hair dryness. From over-washing to sun exposure, the causes behind dry hair are diverse—but luckily, there are solutions! Read our recommendations on the best products and treatments to nourish damaged, brittle strands and finally say “goodbye” to dry hair.
Dryness Cause #1: The Elements
Sun exposure, extreme heat, chlorine, low humidity and chilly gusts can suck all-important moisture out of hair.
SOLUTION:
Physically shielding hair from the elements—wearing a hat in the sun or a swim cap in the pool—can go a long way in safeguarding against damage and dryness. The best insurance policy, however, is using a protective hair treatment, such as nutriplenish™ leave-in conditioner. It features plant-derived ingredients like sand ginger, a naturally-derived UV filter, along with organic pomegranate and coconut oils to hydrate thirsty hair and helps protect it from the drying effects of the sun.
Dryness Cause #2: Over-washing
Washing hair too frequently can strip it of its protective natural oils—especially curly hair, which can be more prone to dryness.
SOLUTION:
Switch to a sulfate-cleanser free shampoo and conditioner like nutriplenish™ light or deep moisture, both of which provide essential moisture for the full spectrum of hair types and textures. Each showcases Aveda’s own Pure-Fume™ aroma with cocoa, certified organic ginger, cardamom and other pure flower and plant essences to keep hair smelling fresh. All hair types may also benefit from a spritz of nutriplenish™ leave-in conditioner between washes to provide moisture that lasts from shampoo to shampoo.
Dryness Cause #3: Hot styling tools
Regular, continuous use of blow dryers and hot tools can result in hair that’s frizzy, parched and frazzled.
SOLUTION:
In addition to using hot tools less frequently and maintaining freshly-trimmed ends, styling enthusiasts should prioritize products that protect hair from harsh heat damage. Spritz on nutriplenish™ leave-in conditioner prior to blow drying, straightening or curling to protect vulnerable hair from thermal styling of up to 450 degrees. For those seeking ultra-decadent conditioning, using nutriplenish™ multi-use hair oil as an overnight treatment once per week helps to replenish heat damaged strands and enhance shine.
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