Behind every well-groomed man is a thoughtful routine. We’re sharing our easy 3-part regimen for men’s hair care and skin care to achieve healthier-looking hair and skin at home. Discover our guide to thickening hair, grooming and styling, including all of the essential vegan products you’ll need.
Part 1: The shower
Often, the biggest concerns for men are hair thinning and hair loss, which is why we created hair products for men to address both, starting right in the shower. Our invati men™ system offers an easy way to take control of thinning hair in just two steps. 94% naturally derived,* this collection was scientifically formulated to address the unique needs of men’s hair. We created a potent blend of plant actives to help reduce hair loss and thicken hair right at the root.
Invati men™ not only helps reduce hair loss,** it also helps keep the hair you have for longer. Using our system once a day can help thicken hair instantly. In fact, 4 out of 5 men say their hair feels stronger and looks thicker.***
HERE’S OUR ROUTINE
STEP 1: EXFOLIATE
The invati men™ nourishing exfoliating shampoo cleanses and exfoliates the scalp with wintergreen-derived salicylic acid. This powerful ingredient removes excess oil, dirt and hair products that can clog pores. This formula also conditions to help strengthen thinning hair. To use, massage onto wet hair and scalp, and then rinse.
STEP 2: THICKEN
Next, you’ll use the invati men™ scalp revitalizer. Formulated with amla, it instantly thickens your hair at the root and helps invigorate your scalp when massaged in. To use, apply in a straight line from front to back on the center, left and right sides of the scalp. Do not rinse, and style as you normally would.
Part 2: The shave
There’s nothing better than the feeling of smooth skin after a comfortable shave. Our most-loved aveda men pure-formance™ shave tools are the self-care essentials you’ll love to use. Born from a passion for the art of grooming, our aveda men pure-formance™ collection combines simplicity with high performance to help men look and feel their best.
STEP 1: SHAVE
Use our aveda men pure-formance™ shave cream to prep skin for a close shave. The creamy formula provides a comfortable glide to help protect from irritation and razor burn. To use, apply a small amount evenly to damp face and neck. Shave and rinse with warm water.
STEP 2: AFTERSHAVE
Next, reach for the aveda men pure-formance™ dual action aftershave. The perfect multi-tasker, this 2-in-1 moisturizer and aftershave instantly hydrates and soothes skin. 97% naturally derived,* its spearmint-infused formula feels invigorating. Apply a small amount to the entire face and neck after cleansing or shaving. It’s also ideal to use as part of a daily skin care routine for dry skin.
Part 3: The finish
Last, but not least, the styling portion of our regimen will help ensure a put-together hairstyle in no time. Our best-selling aveda men pure-formance™ grooming clay is a fan favorite. It creates texture with a strong, pliable hold and matte finish. We created a lightweight formula that makes it easy to create the style you like, whether using a comb or your fingers.
Work a small amount between palms and apply evenly through damp or dry hair.
Our 3-part regimen and go-to tools offer all you need for a well-groomed look, every day.
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*From plants, non-petroleum minerals or water, using ISO standard.
**Reduces hair loss due to breakage from brushing, after using the invati men™ system for 12 weeks.
***In a 12-week consumer test.