At Aveda, a brand founded on the art and science of pure flower and plant essences, we recognize the important role that science plays in creating the high performance products our salon owners, artists and guests love. We make decisions based on science and use it to help us live our mission
“to care for the world we live in”.
On Earth Day, April 22, we will walk out of the lab and into the streets to join the March For Science and unite for the love of our planet, nature, and the science that helps us understand and protect it.
Valorie Aquino, co-chair for the March and current Ph.D. candidate in anthropology at the University of New Mexico, emphasizes that one of the important reasons for this March is to dismantle perceived and real barriers between science communities and the public.
"Sometimes science is seen as occupying a separate space from communities, and a stereotypical scientist is depicted in a lab cloistered from the rest of society. We want to show how science plays a fundamental everyday role in our democracies, our economies, our health and safety, our security, and in all our homes and communities. Scientists can be neighbors, friends, and family," Valorie says.
Here are 5 ways you can join in:
1. Post in Social and Aveda Will Donate
Aveda will donate $11 to Global Greengrants Fund clean water projects when you share how you protect clean water on Twitter or Instagram with #AvedaCleanWater. Since 1999, we’ve raised $50M together. Thanks to people like you and amazing Aveda Artists around the world, we’ve helped fund thousands of local and global environmental organizations since 1999, and helped more than 900,000 people gain access to clean water2. Let’s raise $6.5M this year—one candle, one service, one style at a time. Learn more at aveda.com/cleanwater
2. Make a Donation
The March is a 100% volunteer-run and non-profit organization. Help show your support with a donation to the March For Science.
3. Use Points For A Cause
Pure Privilege℠ members can help by redeeming 750 reward points to donate $15 to Science Debate to help fund the March for Science.
4. Join a March
There are local marches happening all over the country. Find a local march and join a gathering of people standing together to acknowledge and voice the critical role that science plays in each our lives.
5. Create a Sign
Need help crafting the perfect message for your March sign? We’ve got you covered – visit the Aveda Pinterest board for ideas and inspiration.
1 Up to $10,000. Learn more at aveda.com/cleanwater.
2 Through Global Greengrants Fund water-related projects since 2007.
Together we can make a world of difference!
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