Providing and protecting clean water has been one of our major passions since the early days of Aveda, and we’ve raised funds for water during Earth Month since 2007. This year, we’re shaking things up and renewing our commitment by announcing an exciting new global partnership with the nonprofit charity: water. Why charity: water? We chose the organization because of its ability to drastically change lives: when a community has access to clean water, it can improve health, increase access to food, grow local economies, and help kids spend more time in school. This helps end the cycle of poverty.
To kick off our new partnership, charity: water’s founder Scott Harrison spoke onstage at Aveda Congress in Minneapolis, inspiring a global network of Artists, employees and salon partners to donate $40 for Aveda’s 40th birthday - a nod to the origins of charity: water, founded on Harrison’s 31st birthday - to provide clean water to people in India, the country that inspired Aveda founder Horst Rechelbacher to start the company in 1978.
Aveda Global General Manager Barbara De Laere said, “Giving back has always been core to Aveda’s DNA. We are a business that relies on clean water for both our products and our services, so we believe we have a responsibility to give back, starting with two of the countries that we partner with for ingredient sourcing, India and Nepal. charity: water has already made an incredible impact on millions of people around the globe, and we are thrilled to work together with them to change many, many more lives for years to come.”
Scott Harrison, charity: water founder added, “We believe that when a community gains access to clean, safe drinking water, it changes everything. People are healthier. Dignity is restored. And instead of walking hours for water that isn't safe to drink, women and children can go to school, earn an income, or spend time with their families. We're honored to be partnering with Aveda to bring clean water to thousands of people in the years to come, and I can't think of a better way to celebrate our partnership - and Aveda's 40th birthday - than to start by significantly impacting communities in India.”
“We're honored to be partnering with Aveda to bring clean water to thousands of people in the years to come, and I can't think of a better way to celebrate our partnership - and Aveda's 40th birthday - than to start by changing everything for communities in India.”
Want to join us in making a difference before Earth Month? Visit charitywater.org/Aveda and donate $40 to celebrate our 40th anniversary! Can’t donate $40? Any amount, no matter how small, will go a long way to providing someone in need with clean water.