Eye cream is a targeted skincare step designed specifically for the delicate thinner skin around your eyes—an area more prone to dryness, puffiness, fine lines and the first to show signs of aging. Unlike regular face moisturizers, Aveda’s Botanical Kinetics™ Energizing Eye Crème is crafted using licorice root and coffee bean extracts to gently hydrate, smooth, and visibly brighten the under-eye area. Apply a small amount with your ring finger, tapping gently along the orbital bone morning and night to help awaken and brighten your gaze.

For dark circles, look for eye creams that combine hydration with brightening botanicals. Aveda’s Botanical Kinetics™ Energizing Eye Crème is powered by Ayurvedic-inspired caffeine from coffee bean and brightening plant extracts that help reduce the appearance of dark circles and revive tired-looking eyes—naturally and gently.

Lip balm creates a protective barrier on the lips, helping seal in moisture and defend against dryness. Lip moisturizers, such as Aveda’s Feed My Lips™ Pure Nourish-Mint Lip Treatment, go a step further—infusing lips with botanical emollients and hydration to soften, smooth, and replenish. For best results, layer a balm over a lip moisturizer to lock in long-lasting comfort.

Apply lip balm or treatment throughout the day, especially in dry, cold, or windy conditions—or anytime your lips feel tight or parched. For a moisturizing lip gloss, Aveda’s Feed My Lips™ Pure Nourish-Mint Liquid Color Balm delivers hydration and shine in one, while Lip Saver™ deeply moisturizes for relief to dry lips.

Lip color wears best on hydrated lips. When lips are dry or chapped, lipstick may fade, feather, or settle into lines. Prep your lips with Feed My Lips™ Lip Treatment before applying lipstick, and consider layering with a long-lasting lipstick like Feed My Lips™ Pure Nourish-mint™ Lipstick for added hydration and a satin finish on the lips.

For natural-looking definition, Aveda’s Brow Definer helps shape, fill and groom brows with a 100% vegan formula. It’s perfect for filling in sparse areas and shaping brows with soft, buildable color. Pair it with a brow gel for flexible hold and grooming. Or try our eyebrow growth serum, Invati Brow™ thickening serum tohelp thicken brows over time.

Choose a brow definer or eyebrow pencil if you want to shape and fill in areas with precision—great for sparse or uneven brows. Opt for brow gel if you’re looking to groom, tint, and set brow hairs in place. For a polished look, use both: Brow Definer to sculpt, and a brow gel to hold everything in place, naturally.