BEAUTY | JUNE 20, 2019

A modern classic has arrived

Meet the NEW Sap Moss

Weightless Hydration Shampoo & Conditioner

What makes a product so great that people are still talking about it over 10 years after it was discontinued? Ask any Sap Moss fan and you’re sure to get an answer — and a very enthusiastic one at that.


The original Sap Moss line of hair care products was discontinued around ten years ago, but it was never forgotten by its legions of fans. What made it so special? It was especially popular with guests with curly, textured or dry hair, who loved the weightless hydration and the earthy, luxurious aroma. Since then, they’ve been flooding Aveda’s social channels pleading with us to bring Sap Moss back.


Well, brace yourselves for some great news: Sap Moss is back in a NEW and improved formula! We took everything fans loved about the original and made it even better for 2019. Here’s what you need to know about Sap Moss Weightless Hydration Shampoo and Conditioner.


What does it do? Sap Moss Weightless Hydration Shampoo and Conditioner quenches your hair’s thirst and reinvigorates dry, lifeless hair without weighing it down. Sap Moss increases hair’s hydration by 81%*, detangles and tames frizz. (*based on laboratory testing on tresses)


How do I know if I need to use it? If your hair feels frizzy, brittle, moderately dry or unmanageable and lacks shine, you’re a perfect candidate for Sap Moss Weightless Hydration Shampoo and Conditioner. It delivers everyday hydration for everyone; Sap Moss works for all hair types, from straight to coily.


What’s in it? Sap Moss’s titular ingredients are — you guessed it! — larch tree sap extract and Iceland moss. A blend of sap, moss and coconut helps hydrate hair without weighing it down. Kukui and coconut help condition and mimic the performance and after-feel of silicones.


Sap Moss Weightless Hydration Shampoo is 94% naturally derived*, and Weightless Hydration Conditioner is 98% naturally derived.* (*from plants, non-petroleum minerals and water.)


How does it compare to Cherry Almond Softening Shampoo and Conditioner or Dry Remedy Moisturizing Shampoo and Conditioner? Sap Moss falls right between Cherry Almond and Dry Remedy on the moisturizing scale. It’s best for all textures of hair with moderate dryness.


Does it have the same aroma as the original? The aroma is very similar to the old one. Many of our employees can’t tell the difference at all! Our in-house Pure-Fumer used the key notes of jasmine, olibanum (also known as frankincense) and certified organic cypress and clary sage to closely replicate the aroma you loved.


Is Sap Moss color safe? Yes, it is.


I’m sold. Where can I get it? Great question. If you’d like to try before you buy, grab a sample at Aveda stores, participating salons or with a purchase on Otherwise, you can shop Sap Moss online, in Aveda retail stores or at your favorite Aveda salon.