Our 4-step curl-protecting system dramatically reduces frizz and defines curl.
be curly™ shampoo
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
be curly™ conditioner
Condition your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
be curly™ curl enhancer
Intensifies curl, combats frizz and boosts shine on curly or wavy hair. Wheat protein and organic aloe infused styling creme expands when hair is wet and retracts when hair is dry to intensify your curl or wave.
be curly™ style-prep™
Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.




Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

be curly™ shampoo
Massage into wet hair and scalp. Rinse. Follow with be curly™ conditioner or intensive detangling masque.
be curly™ conditioner
Massage into wet hair after shampooing with be curly™ shampoo. Rinse.
be curly™ curl enhancer
Smooth generously on damp hair. Dry naturally or blow-dry with a diffuser for added volume and curl definition.
be curly™ style-prep™
To prep hair for styling, work a small amount of product in hands and apply through damp hair. Style. To reactivate curl on non-shampoo days, dampen hair and apply.

be curly™ shampoo 8.5 fl oz/250 ml
More than 80% of our HDPE bottles are a minimum of 80% PCR resin*
*Based on FY22 production volume shipped to distribution facilities. Please recycle.
be curly™ conditioner 6.7 fl oz/200 ml
35% post-consumer HDPE tube. Recycling is limited. Please contact your local recycling program.
be curly™ curl enhancer 6.7 fl oz/200 ml
Recycling is limited. Please contact your local recycling program.
be curly™ style-prep™ 3.4 fl oz/100 ml
95% of PET bottles and jars contain 100% post-consumer recycled resin*
*Based on FY22 production volume shipped to distribution facilities.. Please recylcle.

First beauty company manufacturing with 100% wind power in our primary facility. Our primary manufacturing facility has achieved Zero Industrial Waste to Landfill status.