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    hair care / shampoo
    color conserve<span class="trade">&trade;</span> shampoo
    color conserve<span class="trade">&trade;</span> shampoo
    color conserve<span class="trade">&trade;</span> shampoo

    color conserve™ shampoo

    … Read More

    Gentle, plant-infused shampoo helps protect color by preventing fading.*

    Start with Aveda hair color.

    *When using the color conserveā„¢ shampoo and conditioner system.
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    • Temporarily out of stock
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    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    Earn $25.00

    Reserve Online, Pick-Up In Store

    Currently available at select Aveda stores in the US. Coming soon to other Aveda stores.
    1. Check Availability
    Check if your product has In-Store Availability near you. If it’s not available, click ā€˜See More Stores’ to check other nearby locations.
    2. Reserve
    Once you have chosen the Aveda location, submit your contact information. Once confirmed, we will hold your product at your selected Aveda store, no payment needed.
    3. Pick-up
    We will email you when your product is ready for pick-up, usually within an hour of request. Your product will be available until store close, next business day.
    Reserve Online Pick-Up In Store
    SEND AS A GIFT ?

    DETAILS

    color conserve™ shampoo
    Extend the vibrance of color-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can't—resist fading.
    • Keeps hair color vibrant longer*
    • Gently cleanses without stripping color-treated hair, helping keep hair color vibrant longer
    • Leaves hair silky, soft and shiny, when used with color conserveā„¢ conditioner

    Save money and save plastic when you buy a litre.
    • Litres cost 20% less per ounce**
    • Litres use up to 28% less plastic**


    *When using the color conserveā„¢ shampoo and conditioner system.

    **Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.

    Aveda's own pure-fume™ aroma with certified organic lavender, geranium, grapefruit and other pure flower and plant essences.


    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
    Click here for Aveda's care curelty free page
    People tested

    USAGE

    Massage into wet hair and scalp. Rinse. Follow with color conserve™ conditioner. Start with Aveda hair color.

    INGREDIENTS

    Ingredients: Water\Aqua\Eau, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Propanediol, Lauramidopropyl Betaine, Cinnamidopropyltrimonium Chloride, Lycopene, Lactic Acid, Sodium Gluconate, Babassuamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Lecithin, Tetrahexyldecyl Ascorbate, Tocopherol, Sucrose Palmitate, Glycerin, Caprylyl Glycol, Trisodium Sulfosuccinate, Laureth-3, Dimethicone Peg-7 Cocoate, Stearamidopropyl Dimethylamine, Glycol Stearate, Glycol Distearate, Polyglyceryl-10 Oleate, Quaternium-80, Polyquaternium-7, Sodium Chloride, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Limonene, Sodium Citrate, Potassium Sorbate, Phenoxyethanol <ILN43815>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    RESPONSIBLE PACKAGING

    Minimum 80% post-consumer HDPE bottle. Please recycle.

    RESPONSIBLE MANUFACTURING

    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
    DETAILS
    Extend the vibrance of color-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can't—resist fading.
    • Keeps hair color vibrant longer*
    • Gently cleanses without stripping color-treated hair, helping keep hair color vibrant longer
    • Leaves hair silky, soft and shiny, when used with color conserveā„¢ conditioner

    Save money and save plastic when you buy a litre.
    • Litres cost 20% less per ounce**
    • Litres use up to 28% less plastic**


    *When using the color conserveā„¢ shampoo and conditioner system.

    **Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.

    Aveda's own pure-fume™ aroma with certified organic lavender, geranium, grapefruit and other pure flower and plant essences.


    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
    Click here for Aveda's care curelty free page
    People tested
    USAGE
    Massage into wet hair and scalp. Rinse. Follow with color conserve™ conditioner. Start with Aveda hair color.
    INGREDIENTS
    Ingredients: Water\Aqua\Eau, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Propanediol, Lauramidopropyl Betaine, Cinnamidopropyltrimonium Chloride, Lycopene, Lactic Acid, Sodium Gluconate, Babassuamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Lecithin, Tetrahexyldecyl Ascorbate, Tocopherol, Sucrose Palmitate, Glycerin, Caprylyl Glycol, Trisodium Sulfosuccinate, Laureth-3, Dimethicone Peg-7 Cocoate, Stearamidopropyl Dimethylamine, Glycol Stearate, Glycol Distearate, Polyglyceryl-10 Oleate, Quaternium-80, Polyquaternium-7, Sodium Chloride, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Limonene, Sodium Citrate, Potassium Sorbate, Phenoxyethanol <ILN43815>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    RESPONSIBLE PACKAGING
    Minimum 80% post-consumer HDPE bottle. Please recycle.
    RESPONSIBLE MANUFACTURING
    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.


     

     

     

     

    pairs well with

    QUICK SHOP
    color conserve<span class="trade">&trade;</span> conditioner
    BEST SELLER
    color conserve™ conditioner
    keeps hair color vibrant longer
    $10.00 - $104.00
    QUICK SHOP
    • Temporarily out of stock
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    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    QUICK SHOP
    color conserve<span class="trade">&trade;</span> strengthening treatment
    color conserve™ strengthening treatment
    strengthens and adds shine
    $32.50
    QUICK SHOP
    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    QUICK SHOP
    damage remedy<span class="trade">&trade;</span> daily hair repair
    BEST SELLER
    damage remedy™ daily hair repair
    repair hair damaged by heat and breakage fast
    $10.00 - $31.00
    QUICK SHOP
    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    QUICK SHOP
    volumizing tonic<span class="trade">&trade;</span>
    BEST SELLER
    volumizing tonic™
    creates weightless volume and shine for fine to medium hair
    $10.00 - $24.00
    QUICK SHOP
    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    botanical repair color treatment services

    NEW BOTANICAL REPAIRā„¢
    COLOR TREATMENT

    Color-treated hair gets 5x stronger*

    Help repair damage and strenghten three key layers of hair in just one visit. Ask to add
    NEW botanical repairā„¢ color treatment to your color or highlights service. 

    FIND A SALON

    *Based on averaged repeat grooming results of color with botanical repair color treatment vs. color with non-conditioning shampoo.

    VIRTUAL TRY-ON

    FIND YOUR
    NEW SHADE

    Virtually explore new hair colors with our
    65 shades so you can find your new look. 

    FIND YOUR SHADE

    HAIR COLOR
    WITH BENEFITS

    Hair color shine treatments
    instant healthy shine. radiant color. in only 20 minutes.*
    93% naturally derived**

    LEARN MORE
    FIND A SALON

    *Maximum processing time.
    **From plants, non-petroleum minerals or water.

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