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    100% Vegan Now and Forever. Learn more.
    styling / creme

    smooth infusion™ naturally straight

    … Read More

    Curl straightener that loosen curls for straight styles that last. Plant-derived fibers attach to hair, helping hold your straight style while fending off frizz. Makes straight styling faster and easier.
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    Save 10% on refills + free shipping with Auto Replenishment
    5 fl oz/150 ml
    5 fl oz/150 ml
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    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    Earn $28.00

    Reserve Online, Pick-Up In Store

    Currently available at select Aveda stores in the US. Coming soon to other Aveda stores.
    1. Check Availability
    Check if your product has In-Store Availability near you. If it’s not available, click ‘See More Stores’ to check other nearby locations.
    2. Reserve
    Once you have chosen the Aveda location, submit your contact information. Once confirmed, we will hold your product at your selected Aveda store, no payment needed.
    3. Pick-up
    We will email you when your product is ready for pick-up, usually within an hour of request. Your product will be available until store close, next business day.
    Reserve Online Pick-Up In Store
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    DETAILS

    smooth infusion™ naturally straight
    Straightens curls for sleek, straight styles that last.
    • As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight.
    • Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz.
    • Straight styling becomes faster and easier

    People tested.

    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
    Click here for Aveda's care curelty free page
    People tested

    USAGE

    Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
    TIPS FOR EXTREME CURL
    • Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
    • Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
    • You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.

    INGREDIENTS

    Ingredients: Water\Aqua\Eau, Dimethicone, Cetyl Dimethicone, Cetearyl Alcohol, Dimethicone/Peg-10/15 Crosspolymer, Aloe Barbadensis Leaf Juice, Calophyllum Inophyllum (Tamanu) Seed Oil, Caprylyl Glycol, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Protein Pg-Propyl Silanetriol, Tocopherol, Glyceryl Stearate, Peg-100 Stearate, Stearyl Alcohol, Tapioca Starch, Hydroxypropyl Methylcellulose, Babassuamidopropyltrimonium Methosulfate, Behenamidopropyltrimonium Methosulfate, Behentrimonium Methosulfate, Polyquaternium-10, Sodium Chloride, Maltodextrin, Fragrance (Parfum), Linalool, Citronellol, Citral, Limonene, Geraniol, Farnesol, Isoeugenol, Sodium Citrate, Phenoxyethanol <ILN47981>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

    RESPONSIBLE PACKAGING

    1.4 fl oz/40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
    5 fl oz/150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.

    RESPONSIBLE MANUFACTURING

    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
    DETAILS
    Straightens curls for sleek, straight styles that last.
    • As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight.
    • Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz.
    • Straight styling becomes faster and easier

    People tested.

    Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
    Click here for Aveda's care curelty free page
    People tested
    USAGE
    Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
    TIPS FOR EXTREME CURL
    • Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
    • Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
    • You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
    INGREDIENTS
    Ingredients: Water\Aqua\Eau, Dimethicone, Cetyl Dimethicone, Cetearyl Alcohol, Dimethicone/Peg-10/15 Crosspolymer, Aloe Barbadensis Leaf Juice, Calophyllum Inophyllum (Tamanu) Seed Oil, Caprylyl Glycol, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Protein Pg-Propyl Silanetriol, Tocopherol, Glyceryl Stearate, Peg-100 Stearate, Stearyl Alcohol, Tapioca Starch, Hydroxypropyl Methylcellulose, Babassuamidopropyltrimonium Methosulfate, Behenamidopropyltrimonium Methosulfate, Behentrimonium Methosulfate, Polyquaternium-10, Sodium Chloride, Maltodextrin, Fragrance (Parfum), Linalool, Citronellol, Citral, Limonene, Geraniol, Farnesol, Isoeugenol, Sodium Citrate, Phenoxyethanol <ILN47981>
    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
    RESPONSIBLE PACKAGING
    1.4 fl oz/40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
    5 fl oz/150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
    RESPONSIBLE MANUFACTURING
    First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
    Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair


     

     

     

     

    pairs well with

    QUICK SHOP
    BEST SELLER
    smooth infusion™ shampoo
    nourishes to help fight hair frizz and flyaways
    $10.00 - $80.00
    QUICK SHOP
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    BEST SELLER
    smooth infusion™ conditioner
    smooths frizzy hair and softens
    $10.00 - $104.00
    QUICK SHOP
    • Temporarily out of stock
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    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    QUICK SHOP
    BEST SELLER
    damage remedy™ daily hair repair
    leave-in treatment for instant visible repair and heat protection
    $10.00 - $31.00
    QUICK SHOP
    • Temporarily out of stock
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    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today
    QUICK SHOP
    smooth infusion™ nourishing styling creme
    seal in moisture and help control hair frizz for an all-day smooth style
    $28.00
    QUICK SHOP
    • Temporarily out of stock
    • Coming soon
    • Inactive
    • Sold Out
    • PRE-ORDER TODAY. WILL SHIP IN LATE OCTOBER.
    • Pre-order today

    GO FROM NATURALLY CURLY TO NATURALLY STRAIGHT

    Try smooth infusion™ naturally straight

    SHOP NOW


    94% SAY IT HELPS ELIMINATE CURL IMMEDIATELY2

    smooth infusion™ naturally straight styling creme

    Hair before naturally straight

    Progressively straightens3

    Hair is naturally straight4

    what the pros say

    “All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”

    Tippi Shorter
    Aveda Artistic Director, Textured Hair

    #SMOOTHINFUSION

    Share your pics with the world, and you could appear right here!
    Simply tag yours with #SmoothInfusion and mention @aveda for a chance to be featured.

    1From plants, non-petroleum minerals or water.
     

    2Consumer testing on 122 women with curly hair
     

    3Natural state of hair after 5 applications as directed.
     

    4Blow-dried hair after 5 applications as directed.
     

     

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