smooth infusion™ naturally straight
Curl straightener that loosen curls for straight styles that last. Plant-derived fibers attach to hair, helping hold your straight style while fending off frizz. Makes straight styling faster and easier.
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DETAILS
smooth infusion™ naturally straight
Straightens curls for sleek, straight styles that last.• As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight.
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz.
• Straight styling becomes faster and easier
People tested.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
TIPS FOR EXTREME CURL
• Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
TIPS FOR EXTREME CURL
• Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
INGREDIENTS
Ingredients: Water\Aqua\Eau, Dimethicone, Cetyl Dimethicone, Cetearyl Alcohol, Dimethicone/Peg-10/15 Crosspolymer, Aloe Barbadensis Leaf Juice, Calophyllum Inophyllum (Tamanu) Seed Oil, Caprylyl Glycol, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Protein Pg-Propyl Silanetriol, Tocopherol, Glyceryl Stearate, Peg-100 Stearate, Stearyl Alcohol, Tapioca Starch, Hydroxypropyl Methylcellulose, Babassuamidopropyltrimonium Methosulfate, Behenamidopropyltrimonium Methosulfate, Behentrimonium Methosulfate, Polyquaternium-10, Sodium Chloride, Maltodextrin, Fragrance (Parfum), Linalool, Citronellol, Citral, Limonene, Geraniol, Farnesol, Isoeugenol, Sodium Citrate, Phenoxyethanol
<ILN47981>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
1.4 fl oz/40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
5 fl oz/150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
5 fl oz/150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
Straightens curls for sleek, straight styles that last.
• As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight.
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz.
• Straight styling becomes faster and easier
People tested.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
• As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight.
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz.
• Straight styling becomes faster and easier
People tested.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
USAGE
Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
TIPS FOR EXTREME CURL
• Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
TIPS FOR EXTREME CURL
• Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
INGREDIENTS
Ingredients: Water\Aqua\Eau, Dimethicone, Cetyl Dimethicone, Cetearyl Alcohol, Dimethicone/Peg-10/15 Crosspolymer, Aloe Barbadensis Leaf Juice, Calophyllum Inophyllum (Tamanu) Seed Oil, Caprylyl Glycol, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Hydrolyzed Wheat Protein Pg-Propyl Silanetriol, Tocopherol, Glyceryl Stearate, Peg-100 Stearate, Stearyl Alcohol, Tapioca Starch, Hydroxypropyl Methylcellulose, Babassuamidopropyltrimonium Methosulfate, Behenamidopropyltrimonium Methosulfate, Behentrimonium Methosulfate, Polyquaternium-10, Sodium Chloride, Maltodextrin, Fragrance (Parfum), Linalool, Citronellol, Citral, Limonene, Geraniol, Farnesol, Isoeugenol, Sodium Citrate, Phenoxyethanol
<ILN47981>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
1.4 fl oz/40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
5 fl oz/150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
5 fl oz/150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
THE AVEDA MISSION
Plant infused. Sustainability at heart.
1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
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what the pros say
“All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”
Tippi Shorter
Aveda Artistic Director, Textured Hair
- Ask & Answer