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shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced™

Game-changing
curl, coil and wave care

Reduce frizz, hydrate, strengthen and more
with new, powerful formulas perfected by plants.

SHOP NOW

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Shop NEW be curly advanced™

NEW
be curly advanced™ curl enhancer cream
Protects curls and waves from frizz in high humidity, hydrates and adds shine.
Earn $36.00 $27.00

  • 6.7 fl oz / 200 ml $27.00

  • 1.4 fl oz / 40 ml - travel size $10.50

 Add to Bag
NEW
be curly advanced™ shampoo
Cleanses, moisturizes and removes product build-up for curls, coils and waves.
Earn $36.00 $27.00
8.3 fl oz / 250 ml
Add to Bag
NEW
be curly advanced™ conditioner
Moisturizes, detangles and protects curls, coils and waves from humidity.
Earn $41.00 $30.75
8.3 fl oz / 250 ml
Add to Bag
NEW
be curly advanced™ curl perfecting primer
Preps curls, coils and waves for styling products and protects hair from the drying effects of the sun.
Earn $41.00 $30.75
6.7 fl oz / 200 ml
Add to Bag
NEW
be curly advanced™ intensive curl perfecting masque
Smooths, deeply conditions and adds shine to curls, coils and waves
Earn $65.00 $48.75

  • 6.7 fl oz / 200 ml $48.75

  • .85 fl oz / 25 ml - travel size $10.50

 Add to Bag
NEW
be curly advanced™ coil definer gel
Protects coils and tight curls from frizz in high humidity, defines and adds shine.
Earn $36.00 $27.00
8.8 fl oz / 250 ml
Add to Bag
NEW
be curly advanced™ co-wash
Conditions and gently cleanses curls and coils between wash days without stripping.
Earn $50.00 $37.50
11.8 fl oz / 350 ml
Add to Bag
Aveda+ loyalty members receive bonus points

Discover bestsellers

BEST SELLER
rosemary mint purifying shampoo
gentle shampoo clarifies hair
Earn $21.00 $15.75

  • 1.7 fl oz/50 ml - travel size $8.25

  • 8.5 fl oz/250 ml $15.75

  • 33.8 fl oz / 1 liter $50.25

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BEST SELLER
botanical repair™ strengthening conditioner
conditions and instantly detangles to help prevent breakage; strengthens and repairs
Earn $47.00 $35.25

  • 1.4 fl oz/40 ml - travel size $10.50

  • 6.7 fl oz/200 ml $35.25

  • 33.8 fl oz / 1 liter $138.75

 Add to Bag
BEST SELLER
shampure™ nurturing shampoo
gently cleanses
Earn $21.00 $15.75

  • 1.7 fl oz/50 ml - travel size $8.25

  • 8.5 fl oz/250 ml $15.75

  • 33.8 fl oz / 1 liter $50.25

 Add to Bag
NEW
be curly advanced™ curl enhancer cream
Protects curls and waves from frizz in high humidity, hydrates and adds shine.
Earn $36.00 $27.00

  • 6.7 fl oz / 200 ml $27.00

  • 1.4 fl oz / 40 ml - travel size $10.50

 Add to Bag
BEST SELLER
botanical repair™ strengthening shampoo
gently cleanses, helps strengthen and repair
Earn $39.00 $29.25

  • 1.7 fl oz/50 ml - travel size $10.50

  • 6.7 fl oz/200 ml $29.25

  • 33.8 fl oz / 1 liter $117.00

 Add to Bag
BEST SELLER
shampure™ nurturing conditioner
detangles and provides weightless, long-lasting conditioning
Earn $23.00 $17.25

  • 1.7 fl oz/50 ml - travel size $8.25

  • 8.5 fl oz/250 ml $17.25

  • 33.8 fl oz / 1 liter $54.75

 Add to Bag
BEST SELLER
rosemary mint weightless conditioner
lightweight conditioner adds body and shine
Earn $23.00 $17.25

  • 1.7 fl oz/50 ml - travel size $8.25

  • 8.5 fl oz/250 ml $17.25

  • 33.8 fl oz / 1 liter $54.75

 Add to Bag
BEST SELLER
invati advanced™ thickening conditioner
instantly thickens with fullness that lasts all day
Earn $47.00 $35.25

  • 1.4 fl oz/40 ml - travel size $10.50

  • 6.7 fl oz/200 ml $35.25

  • 33.8 fl oz / 1 liter $138.75

 Add to Bag

Shop by curly hair type

Discover the right products for your
curly, coily and wavy hair.

Now trending
NEW be curly advanced™

Shop Antonia's curly hair essentials

NEW be curly advanced™

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care for real life.

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See the difference with
be curly advanced™

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced™ co-wash, intensive curl perfecting masque, curl perfecting primer, and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced™ shampoo, intensive curl perfecting masque, curl perfecting primer, curl enhancer cream and coil definer gel.

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced™ 
coil definer gel and curl
enhancer cream

72-hour frizz protection
in high humidity*

Plant-perfected stylers for curls, coils and waves.

SHOP NOW

*Ex-vivo testing on tresses.

Shop body, skin and hair

Discover 100% vegan products
for whole body care.

Best for your unique hair type


100% vegan products designed to enhance your hair's natural beauty.

Trending runway
hairstyles.

SHOP LOOKS

Shake up your styling routine with Artist-approved looks that put fashion first.

Personalized Services & Tools


More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered hair care
rooted in nature

*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.

*Earn Bonus Points when you purchase 1 full-size be curly advanced™ product (500 bonus points), 2 full-size be curly advanced™ products (1,000 bonus points) or 3 full-size be curly advanced™ products (1,500 bonus points.) Not transferrable. Offer valid April 24-May 31, 2024 at participating Aveda Retail stores, salons/spas and online at Aveda.com. Not valid with other bonus or double points offer. To use this offer at an Aveda retail store or salon, please show this email or mention the offer.